Business

How to get more customers and rank your business

By: Dale Arasa - @inquirerdotnet

Inquirer Los Angeles / 10:23 AM August 10, 2021

Do you need to get new customers and rank higher on Google searches? The internet can help you with so many free tools and resources. All you have to do is understand how to use them to benefit your business!

We will list several of these methods you can do online without spending a dime. For better results, you may want to pay for other services too. That way, you can create and launch the best marketing strategy your business deserves.

Your potential customers will often find you while searching for stuff on Google. That’s why your company should be prepared to make the most out of online traffic. Attract new customers and keep them with the following tips and tricks!

#1. Build a sales funnel

We need to talk about something else besides getting more customers and ranking your business. That is how to make and improve your sales funnel.

It often has four parts: attention, interest, decision, and action. However, you can make a different one depending on your business needs. Let’s learn more about them below:

Attention – At this stage, you want more consumers to learn about your brand. Perhaps it’s the first days of your business. On the other hand, you might be expanding your customer base.
Interest – People know your company but don’t want to pay for your products and services yet. You may want to focus on improving your offerings at this stage. That way, consumers are more likely to choose you over your competitors.
Decision – Your customers are thinking of buying from your company at this level. They will have to have a reason to finalize their purchase. You may urge them to click the “Buy” button if it means access to a limited-time promo.
Action – You’ve secured a sale at this stage. Still, your work isn’t done. Gather more customer info with a survey or other means. These will help you get new customers and rank your business even higher on Google searches.

If you’re not pulling in enough loyal customers, you may have to speak with your marketing team. Review your sales funnel to see points for improvement.

What’s more, the following techniques might help your marketing strategy. See if there are methods that can help your marketing campaign.

#2. Search Engine Optimization (SEO)

What does it mean to “rank your business” on search websites? Large companies and small businesses want to be on top of their results, but how can you do it?

Start by learning how your target market searches on the platform. Pick up the search terms they often use. Then, it’s a matter of using keyword research for your online content.

After that, you have to place those words in your blogs, webpages, and other online materials. That way, you’re more likely to rank higher on online searches

You don’t even have to do it yourself. The right digital marketing agency can improve your SEO ranking. Some like LeadAdvisors can even give you a free website audit.

#3. Acquire a “Google My Business” listing

If you’re wondering why your competitors are getting more customers, look them up on Google. The platform may show their business profile, along with their map location and other details.

You may also get that for your business with a “Google My Business” account. Fill in your business category to rank your business higher! Then, optimize your listing on it for search results.

The next time people look for local independent businesses, yours will show up on the first page. Verify your business listing and include these important details:

Name, address, and photos of your main office
Location of other branches (if any)
Your business hours
Your company’s mobile and phone number

If you don’t want to include a phone number, place an email address or homepage link. That way, people across the web can easily reach out to you.

To rank even higher, you may want to perform the other ways of attracting new customers below. Keep in mind that your methods must match your business needs.

#4. Reply to reviews

Your business listing will eventually receive online reviews. Some will praise your company. Others will say meaner things. Yet, you have to respond to customer reviews either way.

Replying to positive reviews makes satisfied new customers feel even better about your business. They may appreciate your reply. In turn, they might be more willing to buy from you again.

On the other hand, responding to negative comments shows you’re involved with clients, regardless if they’re old or new customers. Address their issues, and you may convert haters to buyers!

#5. Email marketing

The internet lets you expand your target audience nowadays. Why limit yourself? One of the tried and tested methods may help you get new customers.

We’re talking about email. Send them to people that may like your products and services. It doesn’t have to be time-consuming as well. Online platforms may automate your email marketing.

On the other hand, you may retain your existing customer base with emails. Even better, use SEO on the messages too! It may contain news about exclusive promos or new offerings.

#6. Spread website ads

You might have an ad-blocker to get rid of banners on websites. However, you might want to use them for business too. After all, your target demographic also goes to other online platforms.

Find out which ones they visit. Then, see if you may place banner ads on those sites. Moreover, many search engines also let you place ads on search results.

Make your Google ads appear whenever people search for certain terms. You may want to place ads on other websites, too, especially social media.

#7. Social media marketing

Almost everyone uses Facebook, Twitter, Instagram, or any combination of these. That’s why your company should be present on these platforms.

It should have a profile, complete with company details and updates. Also, you should assign someone to handle your page. They must respond to customer queries promptly and properly.

What’s more, you should have ads there. Thankfully, LeadAdvisors can handle your Facebook advertising needs. They’ll handle the SEO, so your content is ready to go!

#8. Spread guest posts and sponsored content

Blogs can help inform people about your products and services. Potential clients may look to them to solve their problems. Meanwhile, the article presents your business as a solution.

Your content may show up as guest posts on other sites. That way, you reach people who frequent that site. Meanwhile, you’re helping the host website publish more content.

For better results, publish your articles as sponsored content. In other words, make it seem like content that naturally came from that site. You’ll generate more online traffic that way!

Again, LeadAdvisors can help you write and publish high-quality content. The company has the experts for the job. Check their website for more information.

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#9. Boost your domain authority

From shopping, to entertainment to education, the digital age has revolutionized nearly every aspect of everyday life!
.
Clever marketers are aware of this & have adopted new, innovative… https://t.co/UAZicpQi5B

— LeadAdvisors (@lead_advisors) January 17, 2019

Let’s say you’ve followed all the previous steps. Yet, the new customers you gained aren’t enough, so you want an even higher rank on search engines. If that’s so, it’s time to check your domain authority.

It gauges how well your online channels perform on search engine rank pages or SERPs. You’ll have to use several tools for auditing your pages. This means spending a lot of time and effort.

Alternatively, LeadAdvisors can help yet again! Their experts can deal with all the legwork of checking and optimizing your website.

Don’t forget about your current customers!

We just went through all the online marketing tactics that could help you expand into new business opportunities. However, you may forget something important while finding ways to gather social media followers and increase sales.

You might not notice your existing customers as low-hanging fruit for your marketing efforts. This isn’t such a big deal if you have a small business that’s just starting out. If you want it to grow further, you have to maintain your satisfied customers too.

You see, the knee-jerk reaction to declining sales is to attract more clients. Maybe you could put a discounted price on your best-selling product. You might even plaster ads at every spot where a potential customer might be.

If you neglect your existing customers, you may worsen your marketing performance. Also, this may stunt the growth of a small business. If you want more customers, you should also pay attention to your loyal clients.

Start by checking how you’re serving these people. Do they still pay for your products and service? Perhaps you should confirm your search engine rankings as you may have dropped a few steps below.

If your search engine rank drops, don’t worry. Remember that other companies are vying for the same spot, and you can compete to retake that position. Also, your clients may have changed.

Other ways to promote your business

Perhaps different people are using your products and services. You may analyze your market once more to confirm where your target customers belong. Looking at complementary businesses may help as well.

These are companies with products and services that go well with your brand offerings. For example, a paper factory compliments a printer company because the latter’s customers will need those sheets. If they changed, you might need to rethink your online business promotion.

This article promotes digital marketing methods because it’s the most prevalent option nowadays. Also, a small business could use these to raise search engine rankings with minimal spending. After all, some of the methods involve responding appropriately to review sites.

You might even hold a referral program at those events. That also works on the internet, and its online version is called affiliate marketing. It’s when you pay volunteers to promote your brand online. If you need a great example, check out the LeadAdvisors Affiliate And Partner Program.

However, your sales process should still include traditional methods. For example, you may try holding educational sessions and promoting your brand at industry events, especially at networking organizations. You might even advertise at your local fun run or send direct mail!

Final thoughts

Hopefully, these help you get more customers and rank your business higher on online search results. However, we haven’t covered every technique available!

Affiliate marketing is another way you can promote your business. You may get others to promote your business. Your program may pay them per sale or per lead.

More importantly, keep on improving your marketing tactics. There’s always a way to make your campaign gain new customers and sales.

Learn more about how to get more customers

How can I get new customers quickly?

Make sure your brand appears in relevant searches. That way, people are more likely to notice your business while looking for stuff on the internet. SEO can help you do this.

How do you attract and keep new customers?

Appear on local search results. In other words, make sure people click your brand when they’re looking for nearby products and services. Keep your new customers by constantly providing them with better stuff.

How do I increase my business visibility on Google?

Create a listing on “Google My Business.” That way, relevant searches will emphasize your company in the search results. Moreover, place your content on other sites.

If you are interested in content marketing, please email [email protected].

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