Easy Ways To Drive Traffic to Your Website
Looking for the best ways to drive traffic to your website never ends. Every day, we discover more forms of media and technology. In response, companies always find ways to take advantage of these innovations. Whenever a new social media or device comes, marketing teams want to divert the potential users to their websites.
Before discussing ways to promote website traffic, we’ll briefly define it. Then, we’ll elaborate on the cost-free and costly ways to increase traffic. We will also check the related metrics such as conversion rates and cost-per-click rates. Also, we’ll show examples of the various companies that can monitor your site traffic.
Your business needs digital marketing to remain competitive. Generating traffic for your website is one of the most important strategies. We hope this gives insights into how your brand may adapt to this new way of marketing. Check all the viable options below, and decide which methods can benefit your business.
What Is Website Traffic?
All these technologies eventually converge on the internet along with their users. Consequently, your business must be there to meet this potential customer base.
As a result, businesses have adopted digital marketing for their campaigns. This involves continuously adapting to the frequently changing technologies and media.
Nevertheless, website traffic remains a significant aspect of digital marketing. That’s why you should know how to drive traffic to your website.
In the 1990s, it solely measured how many people visited your site. Nowadays, website traffic has more aspects such as:
- Bounce Rate: Also known as time on page, it measures how long visitors stay on your website. This can help you determine how they behave within your page.
- Conversion Rate: This counts how many people pay for your products and services online.
- Customer Acquisition Cost (CAC) – This metric divides how much you’ve spent attracting customers to the number of people who visited.
How to Drive Traffic to Your Website?
More kinds of technologies and media emerge every day. You must find ways to divert their users to your website, so your company can excel in digital marketing.
One of the mainstays is email marketing. As the name suggests, it involves promoting your brand via email. These messages always contain links to your website.
Content marketing encompasses email marketing and numerous types of content. These are designed to be relevant and useful to potential customers.
It’s a subtle way to generate traffic for your website. Instead of using a direct sales pitch, it aims to inform and engage consumers first. Then, it cites your brand as a potential solution.
Social media marketing also helps generate more referral traffic to your website. It relies on posting valuable content to your audience, so they’re likely to share it with other people.
Organic Traffic Methods
There are two ways to drive traffic to your site: organic and paid. The former doesn’t cost money, but you might want to pay experts for better results.
Organic traffic generation takes more time than paid methods, though. It takes time to create the necessary content and attract more visitors.
Your brand must be present on several media platforms to boost its effectiveness. This lets you tap more sources of potential customers and gather social shares.
You shouldn’t focus only on implementing new methods, though. Adapt your existing marketing tools to the newest technologies available.
For instance, you can modify your website to rank high on search engines. If you have time for research, this could be a way to drive traffic to your website for free.
These tactics could help you learn more about your customers, competitors, and the market. In turn, you can adapt your marketing campaign based on your data.
Search Engine Optimization (SEO)
Customers use search engines to find products and services they need. If your brand appears as a top result on Google or Bing, this could increase your search traffic.
SEO uses organic search terms consumers use to rank high on search results. For the most part, you must include the popular keywords in your online content.
However, you need skills to use page SEO effectively. Luckily, there are countless free online guides on SEO. Alternatively, you may hire someone, like LeadAdvisors, who already has expertise.
Use Email Marketing
As we’ve mentioned, email marketing can generate traffic for your website. Although, there’s more to this seemingly simple method of sending emails.
For example, your message must attract readers quickly. People might immediately delete your email if it doesn’t catch their attention fast enough.
Your marketing team will need to create a sales funnel for email marketing too. This enables you to send the appropriate emails to the right customers.
Publish Engaging Content
Publishing blog posts is another way to drive traffic to your website. Write useful articles for your audiences so that they could depend on your site for valuable information.
Your blogs should cite your brand as a possible solution or positive example. However, it must not sound as if you’re trying to sell products or services directly.
Your blogs should not be limited to your website, though. Negotiate with other companies so that you can publish guest posts on their website.
Create A Facebook Page
Nowadays, all brands connect with their customers using social media. Consequently, your business should be present in the biggest one: Facebook.
Start by creating a Facebook page for your brand. Then, create content that other users find engaging and informative. You may do this yourself or hire an expert to do it.
Your content should link to your website content so that audiences can head to your website. You can also answer questions about your brand using your Facebook page.
Update Old Content On Your Website
You shouldn’t just keep on adding new content for your website, though. If you have existing content, make them relevant by updating the topics.
Let’s say your blogs talk about gas-powered automobiles. You could modify the content by discussing their environment-friendly alternatives instead.
Moreover, you can update its search engine optimization. Perhaps you may replace old keywords with more relevant or recent ones.
You could pay for other ways to drive traffic to your website. These mostly consist of paid services provided by other companies.
For example, you could post ads on Facebook aimed at your preferred audience. These show up on their feeds, so they’re likely to notice it while scrolling posts.
If your customers don’t push through with their purchases, you could use Google Remarketing ads. These can help you persuade those audiences to return and finalize their purchases.
You can also partner with other businesses for a giveaway promo. That other company can give your products to their customers, so they become aware of your brand.
Influencer marketing is another popular way to drive traffic to your website. You may pay regular people with huge social media followings to promote your brand.
Post Facebook Ads
We’ve previously mentioned how you can use Facebook as an organic traffic method. However, it’s also a paid way to add traffic to your website.
You may buy Facebook ads that may target your specified demographic. These appear as innocuous posts on the feeds of your chosen audience.
Facebook even provides a guide for first-time users. They also have experts who can assist business owners in various industries.
Take Advantage Of Google Remarketing Ads
Even with traffic generation methods, consumers might not pay for your products and services. Many of them could visit your site briefly, then transfer to another website quickly.
Aside from ways to drive traffic to your website, you should be able to convert it into sales. Google Remarketing ads could help convince reluctant audiences to buy finally.
These could track customers who left their online shopping cart without purchasing. Then, the Google ads may remind them to finalize their purchase on your site.
Collaborate For Paid Giveaways
Your products may serve as a prize for another company’s contests. This could promote your brand and help another company as well.
Find companies who could offer your products as giveaways. Contact them to find out how your marketing strategy can provide mutual benefit.
Take note that this only works for certain products. The recipient should easily bring them, so you can’t give away heavy items like furniture.
Use Influencer Marketing
Social media enable regular people to gather huge followings with their charisma and talent. Usually, they have a YouTube channel and an Instagram profile.
Influencer marketing is one of the recent ways to drive traffic to your website. It allows you to tap into their massive online followings as a customer base.
You could negotiate with these individuals so that they can promote your products online. For example, influencers typically mention sponsors before or during their YouTube videos.
How To Check Website Traffic
Knowing how to increase traffic on your website isn’t enough. You need a way to check the progress of your traffic generation methods.
Using Google Analytics is a must for any digital marketing campaign. It allows you to track the performance of your websites based on multiple metrics.
This only monitors your websites, though. Staying competitive requires learning about your competitors. Fortunately, there are online services that can help you check on other companies.
For instance, SEMRush can provide keyword research on your competitors. What’s more, it has numerous SEO tools like traffic analytics reports.
Your business needs digital marketing to stay ahead of the game. Generating website traffic is an important aspect that requires using every viable method.
You have organic and paid ways to drive traffic to your website. However, you need both to generate the most number of visitors.
What’s more, you need to be present on all appropriate social media platforms. If your audiences are on Twitter, Pinterest, LinkedIn, Reddit, or Quora, you should be there too.
Other websites could be another way to increase website traffic. For example, guest blogging can introduce your brand to more niche online communities.
If your company can’t sustain digital marketing, you may outsource your campaign to digital advertising agencies like LeadAdvisors.
They can provide the high-quality content your website needs. These companies could also improve your website by improving the design and adding features like social sharing buttons.
What’s more, LeadAdvisors has experts who could manage your marketing campaign. Leave the marketing to its teams so that you can focus more on your business.