How CBD’s popularity can help your CBD brand
If you have a CBD company, you’re probably glad that they’re trending around the world. After all, this means an easy and steady flow of customers, right? Well, you have to do even better to stay on top of your competitors!
Before we get into helping your CBD brand, we’ll have to go through the ongoing CBD trend. Then, we’ll explore your options in taking advantage of CBD’s spreading popularity. Later, you’ll see how the right digital marketing agency can help your brand grow!
Nowadays, more people are using cannabidiol (CBD) products around the world. However, this means you have more brands going for your customer base. Learn how to thrive, not just survive, in the growing CBD industry today!
The Challenges Your CBD Brand will Face
More people are getting into CBD. This means the market is changing too, and promoting to the same people might be limiting your business.
Aside from having more potential customers, the market poses new challenges for your CBD brand. Let’s see the issues you will have to face:
- Lack of education – There’s a lot of sites like this one that inform about CBD. Still, so many people know the wrong things about it. The most common one is the idea that it’s not safe. You should assure customers that they know they won’t get bad side effects from your products.
- Competition – You’re not the only game in the market anymore! Other CBD brands are also finding ways to benefit from the growing trend. If you don’t do something, your competitors could take your potential customers.
- Brand fit – Your CBD brand should be focused on one CBD feature. Most of the other brands promote themselves as cure-alls, so they just blend with the rest. Stand out by addressing a specific issue, such as CBD for pets or CBD gummies.
How can your CBD brand keep up?
After learning about the growing CBD popularity, you may want to adjust your CBD brand. See if its marketing is still in line with these trends. Ask the following questions:
- Who’s the main audience of your CBD brand?
- How does it help customers?
- Do you want to attract existing clients or new ones?
- Where will you sell your products?
After answering these, you may want to check these insights from the largest CBD brands. While reading, see how you can apply them:
- Quality products – Other brands offer cheap products then build online hype around them. Sadly, they can sustain that trend, so they quickly fade away. Stand out by providing top-quality benefits. What’s more, you may want to highlight how your products are good for the environment.
- Test new audiences – If you want your CBD brand to grow, you shouldn’t just cater to the same kinds of people. Find the top-performing customer segments, then target the ones that you haven’t yet.
- Inform people – We said that people lack info about CBD, right? Try to spread more information about CBD while promoting your brand. Later, you’ll see how you can do that with sponsored content and other methods.
Are these the only reasons behind CBD’s popularity?
Americans noticed these positive health effects. Eventually, CBD use grew throughout the country. Then, some states started to allow CBD. In 2018, it passed the Farm Bill into law.
In March 2021, former New York governor Andrew Cuomo signed Assembly Bill A1248A. This allowed more New Yorkers to buy, sell, and use cannabis products.
Studies prove it too. In 2020, 33% of U.S. adults used CBD. According to Consumer Reports in 2019, around 64 million Americans have tried it in the last 24 months.
Laws and health benefits aren’t the only ones driving CBD’s popularity. More people buy them due to the wide variety of products out there. Here are some examples:
- CBD oil tinctures
- Capsules
- Topical creams
- Lip balm
- CBD gummies
- … even dog treats!
Read More: 12 Ways to Promote Your Business
How do you promote CBD products effectively?
We said you’ll have to put more effort into promoting your brand. Cannabidiol (CBD) is becoming more well-known and accepted. Isn’t that good, though?
Well, it’s great if you’re the only one with CBD goodies. Current trends made it easier for people to enter the CBD industry. This could mean more brands taking your customers!
The internet can also be a good and bad thing for your business. It lets you reach customers outside your area. In other words, you may sell to people in faraway states.
However, the internet is also filled with other CBD brands. Your customers can only pay attention to a few. If you can’t attract their eyes, you can’t catch more sales!
Fortunately, numerous methods can help you promote your products on the internet. Just one won’t work, though. Use a mix of these strategies to boost your marketing campaign:
Affiliate marketing
This is when a person outside a company promotes products and services. People may volunteer to do this to earn money. Let’s look at Blosum’s Ambassador Program as an example.
Members must encourage others to buy Blosum products. More importantly, the new customers should use the member’s affiliate link to purchase.
They could reach out to people by using social media platforms. If not, an affiliate could use their website. Once a person buys using the link, the Blosum affiliate gets 10-20% commission.
You may find it easy to get affiliate marketers for your brand. After all, it’s a trending source of passive income nowadays. Your program could help people earn more these days.
Influencer marketing
The internet lets regular folks share their talents with the world. That’s why you see many of them gain millions or even billions of followers on social media!
Imagine if one of them promotes your brand. They could help you reach more than a million customers easily. This is why influencer marketing is popular nowadays.
You could make a deal with online influencers to promote your products. They will share your goods and services on videos and other means. In turn, you pay them an agreed amount.
They’re especially helpful because Facebook won’t allow you to promote CBD. Other social media have similar rules. Influencers can help you gain more customers despite these.
Sponsored content
People have been using the internet for several years now. We’ve been exposed to online advertising methods for that long. Eventually, we’ve grown used to them.
This is why direct advertising doesn’t work as well as it did in the past. Instead, companies often use sponsored content for their marketing campaigns.
It’s like when you publish a guest post on another company’s website. However, sponsored content looks like the ones on the third-party site.
This lets you subtly promote your brand. What’s more, it should provide useful information for readers. In turn, they’ll rely on your posts and look at your brand positively.
Search engine optimization (SEO)
CBD’s popularity is flooding the internet with more related content. People can’t pay attention to all of them. If you don’t do something, your online content won’t get any clicks or views.
Search engines look for certain keywords when it’s used to look for something. If your content has those terms, you’re more likely to top search result pages.
This is the gist of search engine optimization or SEO. However, you need to follow other rules for better results. Read this article to learn more about SEO.
Home advertising
With all this digital marketing talk, you might think that the old ways are now useless. That’s not true, though! An effective marketing campaign involves various methods.
This maximizes the benefits you gain from CBD’s popularity. You don’t have to use all of them, though. Choose the ones that will work best for your brand.
Let’s say you need more customers in your area. You may want to add home advertising to your campaign. It refers to conventional advertising methods such as billboards.
Always find new and better ways to promote your brand! They’re often more expensive than digital marketing methods. Still, they could enhance your marketing efforts.
Are there other things I should remember?
Before you start applying our tips, you should take note of certain things. First, always follow the Food and Drug Administration’s guidelines regarding CBD.
According to the Farm Bill, CBD products may contain only 0.3% tetrahydrocannabinol (THC). Some brands include this tiny amount to enhance their products.
What’s more, you should properly inform customers about the recommended dose of CBD. Your goods should have proper and readable labels.
Include a disclaimer about your products. It should explain that your goods are not meant to cure diseases. Also, people should get medical advice to avoid any unwanted effects of CBD.
Health benefits and the other factors that drive CBD popularity
People learned more about the benefits of this natural extract. For example, studies suggest that CBD reduces symptoms of blood pressure.
There’s even a CBD drug called Epidiolex that’s used for Dravet Syndrome and Lennox-Gastaut Syndrome. What’s more, increasing legalization helped CBD’s popularity grow further.
In 2018, it passed the Farm Bill into law. Then, some states started to allow CBD. In March 2021, former New York governor Andrew Cuomo signed Assembly Bill A1248A.
This allowed more New Yorkers to buy, sell, and use cannabis products. In 2020, 33% of U.S. adults used CBD. According to Consumer Reports in 2019, 64 million Americans have tried it in the last 24 months.
Is there another way to manage my marketing?
Perhaps your CBD brand is starting. It can be tough, especially during a pandemic. You have to handle other aspects of your business, not just marketing.
This doesn’t mean you should let your campaigns go to waste. A good digital marketing agency can handle your marketing for you. Take LeadAdvisors, for example.
Related Articles
It’s a marketing agency that has handled marketing campaigns for numerous clients. What’s more, they are especially good at dealing with CBD products.
Speak with the agency to get the best experts from LeadAdvisors. They’ll deal with your SEO and landing pages so that you can focus on your brand. Click this link for further details.
Final Thoughts
Do you need more ways to promote your CBD brand? There’s always a way to make a better marketing campaign! Check this other article for more ways to drive traffic to your website.
If you need to see what an excellent CBD brand is like, check out Blosum. The company has many types of CBD products. What’s more, it can ship quality CBD anywhere in the US.
Perhaps you want to read other topics. We have other great discussions about the new normal and even cryptocurrency! If that’s so, check other quality articles from Inquirer USA.
Learn more about CBD popularity
Why is CBD so popular?
Throughout the years, people have seen the many potential benefits of CBD. Some people use it to help with chronic pain, muscle pain, and other health problems. However, some products have a small amount of THC that improves the effects. What’s more, it’s separate from the potentially harmful THC found in cannabis plants.
What are the uses of CBD?
In the past, people used the cannabis plant as a sort of herbal pain reliever. Some people use them to help with all sorts of pain. Some rub it on their body to reduce symptoms of certain skin problems. The FDA has not approved CBD oil or any related products for treating health conditions.
What are CBD’s potential side effects?
Some of CBD’s side effects may include diarrhea, tiredness, or changes in weight. This is why you should ask your doctor before buying any CBD product. Also, you must only get your CBD goodies from legal retailers. What’s more, only take the amount of product stated on the product label.
Disclaimer: Is CBD Legal?
Hemp-derived CBD products (with less than 0.3 percent THC) are legal on the federal level. These statements have not been evaluated by the Food and Drug Administration (FDA). This product is not intended to diagnose, treat, cure or prevent any disease, and products have not been FDA-approved. You must be at least 21 years old to purchase these products. Talk to your physician or medical doctor for additional information.
Updated on October 8, 2021
