7 Effective Methods That Increase Traffic to Websites
Every business wants to see its website traffic grow, but it can take time to know where to start. Luckily, you can use many effective strategies to increase organic traffic to your website.
This blog post will explore seven highly effective methods to attract and answer the “how to increase traffic to website” question. This post dives into these proven techniques and provides practical insights on implementing them successfully. Whether you’re a seasoned marketer or starting, these strategies will be valuable for your brand.
From spreading evergreen content to publishing guest blogging posts to getting more referral domains, we’ll cover various approaches that can significantly enhance your online visibility. Additionally, we’ll share some tried-and-true methods and new tricks that have emerged as powerful tools in the ever-evolving digital landscape.
Incorporating these seven methods into your site traffic generation strategy will help you attract more visitors, increase engagement, and ultimately achieve your desired business goals. Let’s begin!
Top 7 Methods of Boosting Website Traffic
- Create evergreen content
- Launch an email marketing campaign [forminator_form id="101630"]
- Improve your on-site SEO
- Get the best apps
- Build social proof
- Use Meta Pixel and Google Analytics
- Publish guest posts and build referral domains
1. Create Evergreen Content
Creating evergreen content is one of the most effective ways to increase website traffic. Evergreen content holds significant importance due to its lasting relevance and value to readers, making it a powerful tool for driving consistent traffic to your website.
Quality evergreen content could be
- how-to articles,
- industry news,
- expert advice,
- infographics, etc.
For evergreen content to be successful at increasing web traffic, it needs to be correctly tagged with targeted keywords and meta descriptions so search engines can identify it to connect users with the relevant content.
Many digital marketing experts also recommend linking to other reputable websites. Linking to reputable sites will extend your content’s reach and promote further engagement from the audience. Promoting high-quality content through social media presence, email newsletters, and other channels is crucial for expanding its reach and impact.
Sharing on platforms like Facebook and Twitter increases visibility, and at the same time, email newsletters nurture relationships and drive traffic. Repurposing content and utilizing syndication platforms also diversify distribution, attracting new audiences.
2. Launch an Email Marketing Campaign
Let’s say you’ve released several evergreen articles. These articles might have increased traffic to your website. In turn, you might have expanded your subscriber list.
But now, you’re ready for more. Remember what we said about gathering subscribers? Now, it’s time to put the list to use. This list enables you to launch email marketing.
This plays various roles in lead generation. It just involves sending company updates to subscribers. Let’s see how it can help your sales funnel:
- Awareness: Your subscribers may need to learn about your other products and services. You can promote these by sending emails.
- Interest: Your email will contain a promo for your brand offerings. When done right, your email can convince subscribers to check your other goods and services.
- Decision: The email may contain special discounts or freebies for subscribers. This could convince them to finalize their purchase.
Setting up a campaign involves several key steps. Here’s a step-by-step guide to help you get started:
- Select an Email Service Provider (ESP) that aligns with your requirements and create an account.
- Build your email list by collecting addresses through incentives and ensuring compliance with regulations.
- Design visually appealing newsletters with a clean layout, mobile responsiveness, and aligned branding.
- Craft attention-grabbing subject lines that are concise, relevant, and personalized.
- Create compelling content with a mix of educational and promotional material personalized for different segments of your list.
- Optimize calls to action (CTAs) with actionable language, visual prominence, and strategic placement.
- Monitor campaign performance, track key metrics, and refine your approach based on data and A/B testing.
Read More: The 12 Ways To Promote Your Business
3. Improve On-site SEO
To enhance your website’s traffic and boost your ranking on search engine results pages (SERPs), on-site SEO plays a crucial role. Optimizing your page titles and meta descriptions can help enhance search engine comprehension of your page content, ultimately increasing the likelihood of organic click-through rate from organic search results.
On-site SEO techniques are crucial in your search rankings and in improving your website’s visibility and rankings on result pages. Here is an overview of key on-site SEO techniques:
- Meta Tags Optimization: Optimize meta titles and descriptions with relevant keywords and enticing copy.
- Keyword Optimization: Conduct keyword research and incorporate targeted keywords naturally into your content.
- Site Speed Optimization: Improve website loading speed through image compression, code optimization, and caching.
- User-Friendly URLs: Create descriptive and readable URLs that include relevant keywords.
- Heading Tags Optimization: Structure content with heading tags (H1, H2, etc.) and incorporate targeted keywords.
- Internal Linking: Include internal links to guide users and distribute link equity within your website.
- Mobile-Friendly Optimization: Optimize website design and usability for seamless mobile browsing.
Quality content is also important when considering SEO, as you repeatedly want visitors. Improving your on-site SEO is a great way to boost web drive traffic and increase your website’s visibility. To learn more about SEO, click here.
4. Get the Best Apps
Mobile devices’ apps drive more website traffic and enhance the user experience by providing convenient access, personalized create content, push notifications, and optimized interactions.
With features like offline access and integration with device capabilities, mobile apps offer a tailored and engaging experience that encourages users to visit the website more frequently. Mobile apps’ convenience, personalization, and enhanced user experience contribute to increased engagement, loyalty, and overall site traffic.
Let’s take the SEO journey a step further. You can generate traffic to your website even more with the help of certain apps. We just mentioned one of them: Google Trends.
Of course, there are so many other SEO apps on the web. We’ll show you some of the ones you can use for free. Let’s take a closer look at them:
- Answer The Public: This can give some ideas for your next blog. Let’s say you want to write about “cars.” Search it on ATP, and it will show the search phrases that often contain that word.
- Hubspot: This customer relationship management (CRM) platform is primarily for managing customer relationships. Specifically, a CRM facilitates processes, maintains customer relations, and boosts profits. Hubspot has one of the free options available.
- WordPress: It’s one of the most well-known blogging services. WordPress allows you to start producing content for free.
Of course, there are numerous paid options too. For example, you could subscribe to Ahrefs’ all-in-one SEO toolset. The examples in the list also have paid versions with more features to help you improve your SEO.
After you’ve completed the previous steps, you will likely appear on top of the search results. Once your audience has visited your site, you must give them a reason to stay.
This is where social proof comes in handy. Social proof refers to people’s tendency to follow what others are doing when making a decision. It’s a psychology term.
It also helps promote a website. For example, people look for reviews when they shop. They’ll check other people’s recommendations and experiences before finalizing their purchase.
There are many ways to incorporate social proof into your blog content. Similar to SEO apps, you have free and paid options. Let’s look at them closer:
- Reviews and Testimonials: These are other people’s comments about your products and services. You can feature them on your homepage or Facebook page. In addition, you should register on Google Business Profile (formerly Google My Business). That way, you’re more likely to rank high on searches for local businesses.
- Awards and Certificates: A brand may receive accolades for its exceptional goods and services. What’s more, they’re an effective way of promoting websites. Featuring them on your homepage can also help drive traffic.
- Influencer Marketing: Online influencers are regular people who have millions of followers. They can help you get closer to those fans. In turn, the influencer and the followers may serve as effective social proof.
Alternatively, you can pay professionals to help you get better results. For example, digital marketing or SEO agencies like LeadAdvisors can improve your social proof and so much more!
6. Use Meta Pixel and Google Analytics
Setting up Meta Pixel and Google Analytics is an excellent place to start if you’re trying to increase web traffic. Meta Pixel is a powerful tool that enables conversion tracking, remarketing, and optimization for ad delivery. It helps measure campaign effectiveness, retarget users, and reach similar audiences, enhancing marketing performance.
On the other hand, Google Analytics provides in-depth website traffic analysis, conversion tracking, behavior flow analysis, and e-commerce tracking. It offers valuable insights into user behavior, enables goal tracking, optimizes user experience, and informs marketing strategies.
They can optimize marketing campaigns, improve the site’s performance, and drive better results for your business. The data you gain from them will help focus your marketing strategy. More importantly, they can also help determine which pages need optimization and target ads toward individuals interested in similar products or services.
These tools give you more insight into why actual customers come to your site and how often they return. This can help you craft better targeted messaging and create more personalized experiences for visitors, making them more likely to return.
7. Publish Guest Posts to Get More Referral Domains
Building referral domains, or backlinks, offers numerous benefits for website domain authority and search engine rankings. Acquiring more backlinks from reputable sources increases your site’s traffic, credibility, and visibility on the result page.
Promoting your website by yourself is not enough. After following the previous steps, you should spread your online presence further. Other websites should show your content as well.
Why is this necessary? Remember that your website covers only a tiny portion of the internet. A majority of your target audience hangs around on other websites.
You could reach them by guest post blogging. This strategy may involve blog posts, sponsored content, or both. Let’s take a closer look at each one:
- Blogs: Remember the evergreen content from earlier? You can publish them on third-party websites too. You may speak with the site owners to host your articles. They’ll host your blogs while they receive your payment and add content to their site.
- Sponsored Content: Involves posting content that looks similar to the ones already on the third-party site. Nowadays, they’re more effective than regular blogs. Remember to add links to your website. These will help you gather referral traffic.
After publishing, eventually, you’ll get more referral domains. These are third-party websites that link to your content. If you have a lot, Google will likely rank you on the result pages.
With on-site SEO techniques, promoting evergreen content via social media platforms, and enhancing your website’s performance, you can observe a notable surge in website traffic and enhance user engagement. Remember to consistently analyze and refine your strategies based on data insights and user feedback to ensure continued growth.
If you need help getting started or want to learn more about this process, schedule a free strategy call with LeadAdvisors today. Their seasoned professionals will collaborate with you to develop a personalized strategy to boost web traffic and foster your business’s growth.
Take the next step toward increasing site traffic and achieving your business objectives.
Frequently Asked Questions (FAQs)
How can I get more traffic to my website for free?
Optimize your website for search engines by including the target keyword in the meta description. Afterward, email your customers about your latest products and services. You may also publish blog posts you’ve adjusted for SEO. Read the quick guide above to learn more about increasing website traffic for free.
How SEO improves website traffic?
SEO makes ranking high on the search engine result page more likely. It helps you meet the criteria that Google’s algorithm provides for search results. You can’t just rely on short or long-tail keywords, though. There are other factors you should consider to ensure SEO increases website traffic.
How long does it take for a new website to get traffic?
You usually have to wait two or more weeks for more website traffic. Factors such as local business websites and keywords can affect this duration significantly. Note that there’s no right way when you’ll get more traffic. However, you can improve your on-site SEO for quicker results.
Editor’s Note: This post was originally published on Sep 13, 2021, and was updated on Jun 16, 2023.