What are the 4 benefits of press releases for your brand?

Press releases are a popular way for brands to get immediate exposure to their product or service. They are an effective and affordable way to promote your business and get your message to the right audience through various targeting strategies.

Press releases are one way to ensure that potential customers hear about your business in a positive light. They can also help to build trust with potential customers by providing third-party validation of your product or service. Overall, press releases are an important tool for any business looking to get the word out about their product or service.

The problem with press releases is that there are many out there but not a wealth of data about why they are so vital to have inside your company. In this post, we’ll look at the benefits of a press release and why they’re crucial to consider if you want your company brand and website to reach new audiences through the best content strategy planning.

As a marketing strategist, I’ve run 100’s PR strategies for different press release campaigns, and I believe there are more than four benefits of doing consistent press release campaigns depending on your company size, your objectives depending on your industry, and niche but here are the top 4 in my list

Four Advantages of PR campaigns

For websites or businesses, press releases are a common approach to gain rapid publicity for their service or product. They are a cost-effective and efficient way to market your company and get your word to the right people. About 86% of consumers say they would be more likely to buy a product or service after reading positive press about it.

#1. Reach your target audience by building bragging rights

The internet lets us share information in so many ways. Social media is the most popular one. Yet, we have other means, such as blog posts and videos. Even better, they’re mostly free! This is also one benefit of press releases. Compared to most alternatives, it is still more affordable. Then and now, it’s still a great choice for small businesses.

Once you have your statement ready, just inquire at press release distribution PR services. They will publish your content for a price. However, you must choose your agency carefully.

See if your target audience reads their works. Otherwise, your press release might not help your business. Also, you should complement your press release with other media.

For example, make sure you have pages on major social media. These include Facebook, Twitter, and Instagram. This allows your company to have a wide online presence.

Around 80 million people browse the internet every day. You may get a few million to see your press release. If they’re interested, they’ll search your company online. Maximize your press release benefits. Make sure they can find your company on top of the search results. Otherwise, you’ll lose potential customers.

#2. Improve brand awareness

Press release websites choose their content carefully. They only publish valuable content. Press releases benefit may also boost your credibility if yours shows up on one of these platforms

Many people will look up to your company. Your brand will become well-known in your industry. That is important when you consider how hard it is to get noticed by customers nowadays.

The internet spoils everyone with so many choices. Let’s take online streaming, for example. If you choose Netflix, you can watch hundreds of shows from your smartphone.

It’s not the only player in the industry, though. We now have Amazon Prime Video, Disney+, YouTube TV, and many others. Each of them has hundreds of shows not found on NetflYou might have trouble catching views if!

If you have a new web series. That’s why it’s best to stick to the biggest names in online streaming. Press releases benefit companies similarly.

Get your statement published on big-name websites. You’re more likely to gather more marketing leads. In other words, more folks may get interested in your products or press release services.

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#3. Increase traffic to your website

Here’s another way press releases benefit businesses: generating website traffic. Of course, it’s important since you want as many people to see your brand.

We said that they help you reach a wider audience and gain a better public image. Also, we mentioned that more people would search for your business.

However, you can’t just sit back just yet. Once they go on Google, they might not find your site!
A written press release must have certain qualities to rank high on search results.

In other words, you also need SEO or search engine optimization. Meet certain requirements, and your landing pages will be the first thing potential customers will see.

Press releases benefit your web pages by providing external links. Having a few can help Google find your content easier. Thus, increasing the chances, you’ll appear on top of results.

On the other hand, SEO benefits press releases as well. Place certain keywords and link them to your other sites too. This will help your PR statements rank high on Google searches.

#4. Boost sales

Of course, let’s not forget one of the biggest benefits of press releases. A good one can help produce more sales for your company. Look back to the other positive effects.

A press release allows you to reach a wider audience. Then, it increases their interest in your products and services. Also, it sends more traffic to your landing pages.

Together, these increase the chances that you’ll land a sale. Of course, this will depend on the quality of your press releases. Just showing up on the biggest media outlets won’t do.

That’s why you should write it correctly. Make sure your press releases benefit you! That way, you’ll make the utmost use of your media coverage.

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What are press releases?

If you don’t know what press releases are, let’s give you a quick rundown. A press release (PR) is a statement submitted to media publication outlets. They announce certain information, such as:

• Product or service launches
• Management changes
• Company Expansion
• Other important issues regarding a company

If you want to write one yourself, follow the inverted pyramid format. It’s made up of a lead, body, and tail. Learn more about them below:

• Lead – It’s the introduction for your press release. Make sure it’s snappy and catchy, starting from the title. Then, follow with 1 or 2 paragraphs that will summarize your PR. More importantly, it should convince people to continue reading.
• Body – Add more details regarding the topic. Include relevant quotes from people involved in the issue. This will give life to your press release.
• Tail – Otherwise known as the kicker, it should spur people into action. Summarize your key points, then conclude with a call-to-action (CTA).

Make sure your press release benefits you by press release writing them well. Your marketing team should be able to help. Alternatively, you may request a digital marketing agency to do it for you.

Final thoughts

A press release is a powerful strategy for promoting your brand’s products and services. You can build authority, reach new audiences, and drive traffic to your website by issuing press releases. Here are four benefits of press releases that you should consider when creating your marketing strategy.

First, press releases can help you build authority. By issuing press releases, you establish yourself as an industry expert. This can help you attract new customers and maintain existing customers while building your brand amount industry leaders.

Second, press releases can help you reach new audiences. By distributing press releases to media outlets, you can reach new audiences that may be interested in your product or service.

Finally, press releases can help you drive traffic to your website. By including links to your website in your press release, you can encourage readers to visit your site.

If you don’t have a lot of experience writing them, it’s easy to make common mistakes that can hurt your chances of getting coverage.

Solution: We can help. We’ve worked with the LeadAdvisors PR strategy team, who are vets in the lead generation, and outreach strategy who not only know writing content but can build you full sales funnel PR campaigns with lead generation and customer journey as their key OKR, and have worked with brands in the U.S and globally.

Get a free consultation; they’ll help you reach your target audience and drive traffic to your website.

Updated on February 21, 2022.