How to Create the Perfect PR Pitch for Press Release I Business

How to Create the Perfect PR Pitch: Tips and Tricks

/ 09:40 AM October 06, 2022

Creating a killer pitch can be daunting, especially if you’re unsettled about where to commence. It’s hard enough to get your work read by editors, let alone get them to favor it to be on board.

You should be able to distill what you do into a few sentences that will make them want to publish it. Your work might never discern the cracks of dawn if you don’t have a strong pitch.

Pitch like a pro with these tips and tricks on writing the perfect angle. This guide will help you structure your pitch, grab attention, and make a great first impression to publish in authoritative publications.

Tips and Tricks for nailing that all-important sales pitch

Are you gearing up to make a sales pitch? Whether it’s for a new client or an old one, making a great impression is essential. Here are some tips and tricks to help you deliver your pitch with confidence and seal the deal.

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1. Do your research

Do your research

A successful pitch is about knowing your audience and crafting your message accordingly. If you’re pitching to a publication, take the time to read through their archives to get a sense of what they typically cover. It will help you determine what angle to take with your pitch and help you to formulate a pitch that is tailored to their specific interests.

For example, if the publication is known for its investigative journalism, focus on presenting your story as a newsworthy exposé. If they tend to publish more lighthearted features, ensure your pitch is informative, entertaining, and engaging. No matter what approach you take, avoid pitching a story that has already been covered extensively by the publication. 


2. Have a clear and explainable idea

If you’re hoping to get your big idea off the ground, make sure your concept is clear and easy to explain. Your pitch should be able to be digested in a few sentences.

Publications often look for fresh perspectives on familiar topics, so think about how you can approach your subject from a new angle. If your idea is convoluted, break it down into manageable and straightforward terms. Finally, be prepared for questions and objections. Have data or case studies on hand to back up your claims, and be ready to address potential editors’ potential concerns.

3. Get to the point

Get to the point

The perfect pitch is clear, concise, and to the point. You have limited space to make your case, so using every word wisely is essential. You do not have time to beat around the bush, so cut straight to the chase. Start by clearly stating your publication and what readers can expect to find inside. Then, briefly outline the topics you’ll be covering in future issues. 

Focus on the value of your story. Publications are always searching for stories that will resonate with their audience, so think about what makes your story unique and compelling. Is it timely? Is it evergreen? Whatever it is that makes your story have a cutting edge, make sure to highlight it in your pitch. Remember, don’t try to wedge too much information into your pitch – focus on the key points and leave out the rest.

4. Showcase your skills

When pitching your story, putting your best foot forward is essential. It means creating a pitch that showcases your skills and qualifications in the most favorable light possible. First, mention any publications you’ve been featured in or contributed to.

It will help to demonstrate your credibility as an expert on the topic and knowledge of your field. Second, highlight any awards or recognition you’ve received. This will substantiate that you’re a high achiever respected in your industry. Finally, don’t be afraid to parade relevant achievements. When selling your story, it’s crucial to be confident and assertive. 

5. Be respectful and upfront

Be respectful and upfront

When first reaching out, professionally introduce yourself and your work. Consistently be courteous and professional in your dealings with publications or media outlets. Remember that you represent yourself and your brand, so it is crucial to make a good impression.

Publications receive dozens, if not hundreds, of pitches daily, so you want to make sure yours stands out. No one wants to be perplexed and blindsided by a sales pitch, so be clear about what you’re proposing from the outset. It can aid set you apart from other writers pitching similar stories. Finally, ensure you include a suggested word count and deadline—editors appreciate knowing this upfront. 

6. Make sure to follow up

Once you have made initial contact, be sure to follow up periodically. A quick email checking in without being too pushy can go a long way in getting your foot in the door with publications. Remember, editors are busy people- so don’t be discouraged if you don’t hear back immediately. Patience and persistence are fundamental when it comes to landing with earned media.

What are the benefits of publishing to authoritative websites?

People are more likely to trust content from reputable sources. Of course, getting published in an authoritative publication isn’t necessarily easy. But the extended benefits can be well worth the effort if you can do it. Let’s take a closer look at some of the benefits of publishing to authoritative publications.

Increased traffic to your website

You can attach a link to your website when you publish an article in an authoritative publication. This is a long-term avenue to increase traffic to your site as readers of the publication are likely to click through to learn more about you and what you do.


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Improved search engine ranking

Improved search engine ranking

Inbound links from high-quality websites are one of the signals that search engines like Google use to rank websites in their search results. So, getting your website mentioned in a few well-respected publications can help your site rank higher in searches, which can mean more traffic and leads for your business.

Enhanced credibility and authority

Being published in an authoritative publication helps improve the perception of your brand and mold you to look more credible and trustworthy in the eyes of potential customers. If they see you’re being featured alongside other well-known brands in their industry, they’ll likely want to do business with you.

Greater reach and exposure

Greater reach and exposure

Getting published means you’re instantly exposed to their large audience of loyal readers. It can help increase brand awareness for your business and introduce you to new people who may not have heard of you before.

Boosted social media following

Most publications will promote their articles on social media, which means there’s a good chance that their followers will see your article. If they like what they read, they may even share it with their followers, helping you increase your online reach. And if they come across your social media profiles, they may even decide to follow you for more great content in the future.

Many benefits come with publishing articles in authoritative publications. From increased credibility and brand awareness to improved search engine rankings, there are many good reasons to consider this option for marketing your business. So if you’re looking for a new way to reach potential customers, consider getting your name out there by publishing articles in reputable publications.


When it comes to getting published, don’t agonize over being rejected. This fear can be debilitating, but by following these tips and tricks, you will be well on creating the perfect pitch.

Keep pitching until you get a yes, and then keep pitching even after that—this is a numbers game. With persistence and practice, you can incorporate media coverage into your marketing strategy to achieve your business goals.

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TAGS: b2b, B2B Marketing, how to
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