Discord Marketing - Level Up Your Brand Promotion!

Discord marketing – Level up your brand promotion!

/ 09:38 AM February 22, 2022

Chances are, you may have never considered marketing with Discord. Nowadays, more companies find ways to adopt digital marketing, but many have never thought of using this niche platform. If you don’t play video games, this is probably your first time hearing about it.

This is a major social media platform among the younger crowd, though. Most people in their 20s and above are now avid video game players, and Discord is one of the services that specifically cater to their needs. Fortunately, this gamer platform may also be your marketer platform.

First, let’s talk about what Discord is and how it works. After that, we will talk more about your business’s many things with this platform. Later, you will see how this platform can help you reach a younger demographic and foster an awesome community of loyal customers.


What is Discord?

This is the Discord icon.

Video game players or gamers are fond of chatting with each other with the help of this platform. It is simply a chat service, much like Facebook Messenger or Slack’s online business tool.

You might be wondering why gamers would use this instead of those other tools. That’s because it came out in 2015 when gamers didn’t have an app that allowed them to communicate with each other in online video games.

They only had text chat, but gaming controls often used the keyboard. Unless their friends are beside them, it’s the only way to speak with them during the game.

A gamer would need to stop in the middle of the game to message their teammates. If this doesn’t seem like a big deal, imagine if basketball players needed to stand still in the middle of the court just to tell something to their teammates.

That’s why Jason Citron and Stan Vishnevskiy started Discord in 2015. This made it popular among the gaming community, despite the arrival of similar platforms years after.

Similar to Slack, you can create a server with multiple channels. Instead of company departments, a gamer might create social media platform channels for each of his favorite games.


What are marketplace Discord servers?

Some gamers take this to the next level, though. For example, they might create a market place for cheap games on the Steam video game store.

Others host a Roblox marketplace to sell in-game items. The market place may even sell Robux, the game’s in-game currency. However, not all marketplace discord servers are equal.

For example, a Roblox marketplace may dupe children into giving up their accounts to sell the items within. You may scoff at the idea until you realize that scammers make millions from this scheme!

A market place with “cheap games” and “affordable prices” may do the same with Steam accounts. Still, note that most of the users of this platform have pure intentions.

They just want to participate in a community of people with the same interests. That way, they can share their ideas and even products, so they can all have fun and bond together.

Read More: The Ultimate Guide To Social Media Management 

What Discord markets can do for businesses

These are two people shaking hands.

I showed such aspects of Discord to help you realize how much this platform has grown. Who knew that a simple chat platform could form an online economy?

You’ve seen just what people can do with the social media platform. That’s why your company might want to do something with this social media platform as well.

Of course, we have to admit that this is more suitable for companies related to video games in some way. For example, you may need a Discord server if your brand sells video game accessories like mousepads.

This will help you connect much better with your customer base. You might even want clients to send product orders using this social media platform.

Your server may even double as a customer service channel. Your clients may send their concerns through it, so your staff may assist.

If your brand doesn’t belong in this industry, don’t worry. Discord marketing can still benefit your brand in many ways. Read more about them below:

A new way to communicate with co-workers

We kept comparing Discord to other business chat services, so why not use it as one? After all, it also features live chat, voice call, and video call features.

This might be a good choice for small businesses because they only have a few employees. Small business tools that are similar to this platform may charge more money.

What’s more, you may want to use it as a backup in case your usual tools fail. We can’t control when these online platforms may perform maintenance or repairs, so having another means of communication helps.

It has a paid membership called Discord Nitro, but its additional features are more suited for gamers than businesses. This means that the free version may be enough for your brand.

Expand to a younger audience

This is a person speaking to an audience.

We’ve established that people in their 20s often use this plat because more of them play video games nowadays. If you want to add them as new customers, it will make sense to be present on their favorite platform.

Let’s say you have an upholstery business, and you want to appeal to these gamers. That’s when you decide to create gaming chairs. They’re like more comfortable versions of office chairs so that a customer may feel comfortable throughout their gaming session.

You may find conventional marketing to be ineffective in reaching these people. You realize that these folks use a different set of online platforms. That’s when Discord marketing could help you.

Your server may prove that your brand is a friendly market place for gamers. Note that this is a highly simplified example. Discord servers for marketing purposes often need other online methods supporting their launch.

Let customers meet in your community server.

The business purposes of Discord servers aren’t limited to providing an open marketplace or working as an advertising server. It may also be a place where your loyal customers meet.

That way, those folks could form a better relationship with your brand. You may want to assign one of your active staff members to oversee the chatter.

This will allow you to see how they think about your brand. You may find a complaint early, so you can immediately address it. As a result, customers see your commitment to providing quality service.

You may even find a need that you haven’t met yet. This could provide insight into a new product or service that you could offer soon.

How to start a Discord server for marketing

This is the Discord icon over a photo of an office.

If you want your brand to receive these benefits, you’ll have to create an account. Follow the steps below:

  1. Suppose you’re using a PC, head to the registration page with your web browser. If you have a smartphone, download the mobile app from the Apple App Store and the Google Play Store.
  2. Enter your preferred username, password, email address, and date of birth.
  3. Tap or click the Continue button.
  4. Open the verification message once it reaches your email inbox.
  5. Click or tap Verify Email.

If you have a PC, download and install the right version for your Windows and Apple computers. After that, here’s how you can create your first server from your computer:

  1. Open the app on your PC by clicking on it twice or using the search box.
  2. Click the “+” button on the left corner.
  3. This should take you to a new window. Click the Create a server button.
  4. After it opens another window, enter the server name you prefer.
  5. Click Create found at the bottom.
  6. Congratulations! You just made your first server!

You may also create a new server from your smartphone. Here is how you can do this:

  1. Open the mobile app.
  2. Select the “+” icon on the left corner.
  3. Select a server template that fits your needs.
  4. Choose the “club or community” option.
  5. Upload your preferred icon for your server and then name it.
  6. Then, choose people to invite from the list that appears.
  7. Your first server is now ready!

Final thoughts

Discord marketing has specific benefits that you may need. It may help you reach a younger demographic or expand to the gaming community.

As you’ve noticed, this works for a niche audience. It’s great if your brand is already in the gaming scene. Otherwise, you will need more marketing methods to support it.

Fortunately, you don’t have to do everything yourself. You could ask for assistance from LeadAdvisors so that it could handle the other parts of your marketing. Click here to learn more.

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TAGS: B2B Marketing, branding, Discord, interesting topics
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