How to find efficient social media assistants online
If you need help building your online presence, you may need an assistant for social media. This is a must nowadays as people spend more and more time on the internet. Small businesses and large firms want to establish a foothold on almost every social media platform. Eventually, this type of marketing becomes more common.
If you include such a strategy in your marketing campaign, you will need a social media assistant. Contrary to popular belief, it’s not just a random person scrolling through Facebook memes! It’s a person who can coordinate your social media channels, so they all work towards your business goals. Let’s see how you can find the best one for your brand.
First, we will take a look at the specific tasks of an assistant for social media marketing. Then, I will go through the qualities that a social media assistant should have. After that, I will discuss the many ways you can find the best one. I will also talk about other ways you can increase your social media presence.
What can a social media assistant do for your business?
As I said, more people are connected to the internet nowadays. You might be checking Facebook while reading this! Most of the people you know might have a social media account already.
This isn’t just an assumption, either. You can find various statistics that prove how widespread social media usage is. These platforms had this many users in October 2021:
- Facebook – 2.895 billion
- Instagram – 1.393 billion
- YouTube – 2.291 billion
Believe it or not, TikTok beat Google as the most visited website globally. That’s why more companies are now trying to apply it to their marketing campaigns.
You might be one of the business owners that has already started social media marketing. This would mean that your brand already has profiles on several platforms.
If that’s the case, then you may have noticed just how surprisingly complicated it can be! One of the most frequent things you’ll post content on your profiles.
This means you’ll need your graphic designers to craft the best promo materials. Then, your marketing teams have to include it in a post with a short and sweet tagline.
What’s more, you have to provide customer service. This means replying to comments on your posts. People may ask you questions via live chat, but you can’t just rely on a bot every time.
That’s why you will need a person who can properly address those people. Otherwise, this could hurt the reputation of your company.
These are the biggest reasons why you need to hire an assistant. They perform so many other tasks in the office. Take a look below for a list of their specific tasks:
Social media assistant tasks
- The main task of a social media assistant is to keep a brand’s profile page up-to-date. They could post their latest products and services, recent events, and other important announcements. This makes sure that it stays relevant for potential customers.
- What’s more, this role involves content creation and drafting. They may have to create visual aids for their posts, but they may get other staff to help with video content.
- Social media platforms offer business accounts that track metrics. The assistant must also monitor that data to see if they must adjust the social media marketing somehow.
Read More: Ultimate Guide To Social Media Management
How to choose the right social media assistant
The best way to find one is to hire a virtual assistant. The role involves the same tasks, but the person works remotely. This type of work can help grow your business in ways like never before.
For example, someone working as a virtual assistant will get the tools they need by themselves. There’s no need to spend on more office space or tools. You just have to pay the hourly rate.
Even better, you could get someone full-time or part-time. You may even assign data entry, administrative tasks, or other ones you need. However, that person should have the following qualities:
- That person should have years of experience with the virtual assistant job.
- The applicant should know how social media works, but they must know more than your average user. They must know their way around the business tools for the platforms.
- Your social assistant’s skills must be useful for your marketing goals. Make sure they fit your industry and your target audience.
- The person must know how to deal with customers properly. The assistant must be cool under stress while responding to their concerns. Remember, that person will serve as the voice of your brand’s social media.
- Check if you can afford the virtual assistant’s services. This is another reason why hiring someone who can work from home might be a good idea.
Where can I find the best social media assistants?
Now, let’s talk about where you can find an assistant for social media marketing. Start by searching the internet for virtual assistance businesses.
You can find many platforms like Fiverr that can connect you with applicants. That might take too long, though. You might want to try working with a digital marketing agency instead.
LeadAdvisors is a great example that can handle all your online business needs. Specifically, can provide a social media assistant that can do the following for your brand:
- Research – They could look for topics, products, and services your brand may offer. The assistant may also find ways to get more customers and contact certain people.
- Selling – The assistant may also promote your brand for you. They could make cold calls, create invoices, and gather info.
- Admin – What’s more, they could organize your day for you. They could write to-do lists, set your schedule, and reply to your emails when you’re busy. If you need someone to write down what an audio or video clip says, they could do that too!
- Writing – The assistant won’t just post on social media or write down your tasks. They could create longer stuff like blogs, press releases, marketing emails, and guides.
- Marketing – Your social media assistant may also handle your brand’s website. They could make sure it shows up right on people’s PCs and phones. Also, they can tweak the site, so it ranks high on search results.
These are just a few examples of what LeadAdvisors can do for you! Click here to learn more.
Other ways to boost social media marketing
Getting a virtual assistant is just one way of boosting your online presence. You can start by improving your content with search engine optimization (SEO).
Start by looking for the keywords people often type when looking for your brand. For example, people may look for a coffee shop via words like “latte.”
The keywords should look as if they’re part of the content, though. It would be awkward to see them lined up at the bottom of your homepage!
Also, you might want to post blogs on other websites that can help you reach more customers. Do it right, and the visitors of that website will head to yours too.
You may not like email, but it’s still a good way to boost your online marketing. Nowadays, some tools can send the right message to each client, and they will do this on their own!
Don’t forget to link your social media pages to emails and blogs. You want to make sure people have a way of reaching them through your marketing materials.
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Final thoughts
We just talked about how to find the best social media assistant for your business. Making social media accounts is easy, but managing them for marketing is more challenging.
Make sure your assistant is ready once the online traffic starts. As your brand grows, you might need another one’s help. This is when you might want to get a second virtual assistant.
What’s more, we covered other social media marketing tips. You could read the other articles on Inquirer USA if you want more. They can also keep you up-to-date with the latest trends!
