Free web apps to brand your business
Progressive web apps are the latest talk of the town. With an increase in technological advancements, these web apps have become the latest buzz in the web development industry.
Previously, you would have heard of mobile devices and desktop both having different web development, but lately, this has changed with the introduction of responsive web design.
Although the use of native apps is declining, it can never really disappear. Since progressive web applications provide solutions to the continuing problems in the native apps, they become the go-to apps for most populations.
To understand how these web applications are becoming everybody’s favorite, you need to know what these progressive web apps are.
What are Progressive Web Apps?
PWA’s are a fusion of web and mobile applications. With advanced web technologies, the most delicate web and mobile features have been combined, the outcome being a web app that looks like a website but behaves like a mobile application.
These PWA’s have been advanced to provide users with the installation of apps to their Home screens. The users will receive push notifications, and they can even work while offline.
Since this progressive web application has more significant exposure to the web community, maintaining and establishing a website becomes easier for them than other apps.
If you are a developer, you would be aware that it takes less time to build a website than build a mobile app. So, why waste time?
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What language are progressive Web apps written in?
Progressive web applications are written in HTML, Javascript, and CSS to run on web browsers. In contrast, for the native apps, developers use programming languages from each platform (Java for Android user interface and Objective C and Swift for iOS), enabling them to work on mobile devices.
Free Web Apps
Free things are usually more in demand. One of the factors for the rise in progressive web applications is the availability of free web apps. Everybody loves free access.
It is a misconception that paid web applications generate more revenue than free ones. However, a tremendous amount of income is generated through free web apps, 98% of world revenue.
These web applications play an essential role in increasing the brand’s visibility and attracting a greater audience. Launching a free web app can be an excellent strategy for gaining more reviews and building a brand image.
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What are some examples of progressive apps?
Now, let’s look at some of the well-known web apps available in the market and how a change to PWA has affected their brand. Some of these are free web apps or do offer a free trial period at least.
Ali Express
Ali express is one of the biggest competitors of Amazon. Despite that, it was unable to gain enough downloads on the native app. But after being shifted to the progressive web app and offering a free-of-install experience similar to desktop and mobile, the website secured market in almost 230 countries.
Spotify
The popular go-to app, Spotify, is also a PWA. It was launched as a PWA to attract new users for the free version initially, and then when they would explore the fantastic product, they would opt for the premium update.
Adidas
The year that Adidas launched its progressive web app, the website became a real success. Users who weren’t having the Adidas app could visit the website through pop-ups, enabling easy and quick registrations.
Housing.com
Another free web app available in the market is that of housing.com. This website is one of India’s biggest real estate platforms, which receives approximately 50 million visits annually. The website owners identified slow load times as a critical factor having a significant impact on the user visits.
To solve this, PWA was introduced to bring in efficiency and reliability in the company. This enabled less data usage and provided a faster web experience.
Starbucks
Similar to their native app, Starbucks launched a PWA to provide a user-friendly online ordering system. Being 99.84% smaller than their app, it immediately attracted a tremendous amount of users. This led to an increase in web users placing orders.
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Progressive Web Apps vs. Native Apps
Are progressive web apps better than native apps? Well, yes, they are. Native apps used to be famous some years back when the web was not much progressive enhancement. But with the increase in technology, their usage has declined.
Native apps take time to engage an audience, while progressive web apps provide prompt engagement.
Users don’t need a single operating system for using a PWA, as is the case with native apps. PWA has been designed in such a way that they allow you to use the app on any device and any browser.
And with an increase in free web apps, there is a massive shift towards web applications.
Progressive Web Apps provide support to the following:
- Home Screen Icon
- Push Notifications
- Offline Mode
- Splash Screen
- Geo Location
- Background Synchronization
- Accessing Media Features from Audio, Video, and Camera Devices
Why Progressive Web Apps are the Future
1. Easy Access for the user
Regular apps usually require a download or installation in network requests, but with PWA, that’s not the case.
PWA allows easy access to content without going through multiple phases of downloads and allowing permissions.
All you need to do is: search the app on Google and have immediate access. Since no downloading, no storage problems. You can save up your mobile storage.
2. Provides Offline Access
What could be better than being able to access apps on offline mode? Progressive web apps give you that freedom. With the service workers working in the background, you can use the app even offline.
3. Increased User engagement
PWA grants you access to the app directly from your Home screen. Apart from this, many free web applications in the market attract a greater audience and increase app awareness.
4. Easy Adjustments
In case of adjustments to the app, PWA allows you to fix bugs and make changes without undergoing the process of contacting the app store or writing different source code for Android or Apple.
5. Increased Security
Since now the websites are being programmed in HTTP rather than HTTP, You may feel more secure using progressive web applications, especially when entering credit card information or personal details.
6. Efficient and reliable in terms of speed
Progressive web applications avoid slow load times. With service workers and Java Scripts working separately, the app allows instant loading. Their data caching ability provides reliability and efficiency, enabling smoother scrolling and navigations similar to native apps.
7. Flexibility
The best feature of PWA? It behaves just like a native app. The web app imitates and replicates the functions of a native app and gives you a similar experience as that of a native. From loyalty programs to online ordering, there’s nothing it cannot handle.
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Conclusion
Since most of the brands are shifting towards the use of progressive web apps, it would not be wrong to call these apps the future of web development. However, there is still a need to spread awareness and educating developers and users on how to get the most out of these web apps.
