INSIGHT: What’s Brunson’s One Funnel Away Challenge

04:37 AM March 20, 2019

Starting a business or picking up the pieces of a past project? Russell  Brunson and his company, Click Funnels, has come up with the idea of doing a 30-day challenge that will be beneficial for business people, especially those interested in stepping up their digital marketing strategy and click funnels. Further, it is important to find out what type of funnel is ideal for your business or project. The 30-day challenge summit will serve as a step by step guide for many entrepreneurs. Find out more about the challenge here.

You may have heard about the various challenges held during the past years, but have you encountered the One Funnel Away Challenge (OFAC)? Some people call it the Russell Brunson’s One Funnel Away Challenge. Yes, this is the same Brunson who established Click Funnels.


Now, the last year’s hit virtual training program has announced its second wave for the month of February 2019. What does the program do? The One Funnel Away Challenge is a series of training videos (with assignments) and a hardcover book which will serve as a tool to guide you step by step to build and grow your online business. The challenge lasts for 30 days, or what they call the “30-day summit.”

Attendees of the previous summit last September have spoken about the benefits that the summit has provided for their business and digital strategy.

OFAC Basics

OFAC Basics

Here’s an overview of the One Funnel Away Challenge that we will cover further:

Product name: One Funnel Away Challenge


Re-launch date: January 2, 2019 (Registration)

Price: $100

Bonus: 30 Days hardcover book + other inclusions


Weekly Overview

Week 0: Pre-training

To begin with the challenge, week 0 is scheduled for your time to read the 30 days book to find the right idea. The book includes 30 different ideas from 30 famous marketers out there.

Week 1: Hook, Story, Offer

The first week will be about the three core elements that determine the success or failure of the sales funnel. The three core elements are hook, story, and offer.

Week 2: Your Hooks and Stories

According to a review, which you can read here, the summit tells you that business has three simple rules:

  1. Learn how to get someone’s attention.
  2. Tell them a story that builds belief, emotion, and trust.
  3. Sell them something they want that’s absolutely irresistible.

Week 3: The Funnel

After completing your story for the past weeks, this is the week where you will build the sales funnel you need based on the hook and story.

Week 4: Make It Rain

Once the sales funnel has been completely set-up, the next problem would be how to get traffic. Week 4 focused on ways to increase traffic to sales funnel and generate leads.

Week 5: Post Training – The Next 90 Days

Brunson, the founder, and a speaker in the summit will focus on factors that will help you refine your sales funnel.

Additional: Marketing Tips

Another attendee of the summit, Lesly Federici, shared four clever marketing tips on her blog. This includes:

” (1) To draw people in, you create a story around a product or service that can solve a problem. You don’t tell them what it is exactly – you just share a story that taps into an emotion creating hope and a vision of success for them. (2) Having the book, “30 Days” was smart because if you’re like me, you want to know what they did, right? How THEY made money when they had none. What did they use, resources, etc., and the book gives you all of it? (3) You are drawn into the ClickFunnels world using the program for 14 days free. So, once you start creating funnels using the program – it’s stored there. (4) There’s great build-up and suspense for this challenge BEFORE it begins.”

Price and Inclusions

Price and Inclusions

As mentioned in the overview, One Funnel Away Challenge costs $100. But sweat not, it has a lot of inclusions such as the:

  • 30 Days of Video Missions from Russell Brunson – here you’ll get the recordings or coaching videos from Brunson himself
  • 30 Days of Coaching from Stephen Larsen and Julie Stoian – this package includes live coaching calls through Zoom from Larsen and Stoian coaching calls recording as well
  • One Funnel Away Challenge Customized Kit (30 Day Plan)
  • Physical Copy of Challenge Workbook – this workbook has a checklist of tasks and reminders for the day; has space for journaling and brainstorming of ideas; video training links for each day’s mission; and extra link sources
  • MP3 Player which has all of Brunson’s daily training for people on the go
  • 30 Days DotCom book
  • Access to 30 Days Virtual Summit Videos (Interview Series)

Convinced yet? Well, from the previous summit, it says that if you are not convinced of the 30-day challenge, you can always send the materials back and get a full refund.

Related Articles

Click Funnels vs. Lead Pages: Which One Is Right for Your Business?

Click Funnels – Why Is This the Best Advertising Platform?

Builderall vs Clickfunnels: Which Is the Best Sales Funnel Builder?


  1. Who can join the challenge?

Everyone interested can actually join, even if you do not have your own product or service to sell yet. As the One Funnel Away Challenge serves as a training, it will help you determine what kind of products and services you would want to offer, which will lead you to the perfect sales funnel to use. It is really a beginner-friendly training ground.

Different industries are also included in the scope of this challenge which are: Consulting/Coaching, Real Estate, Chiropractor, E-commerce, B2B Lead Generation, Make Money Online Niche, MLM, Digital Agency, Local Small Businesses, Blogging, Information Products, Health and Fitness, Supplements, Services, Affiliate Marketing, Dentists, and many others.

  1. Who are the coaches in ClickFunnel’s OFAC?

As I have mentioned in prior paragraphs, there are three coaches in total who are: Russell Brunson, Julie Stoian, and Stephen Larsen. You might be wondering, why these three? Here’s a brief overview of their professional experience:

Russel Brunson

Founder of ClickFunnels, author of DotComSecrets, and founder of Expert Secrets, Brunson is the man behind these best sellers in the USA. This 8-figure entrepreneur actually teaches you himself during the 30-day Virtual Online Training whereas people pay Brunson over $25,000 just to be able to attend his masterclass.

Julie Stoian

The 7-figure entrepreneur and creator of online courses like The Digital Gangsta and Create Your Laptop Life has also built a six-figure freelance business with a million-dollar brand business. Stoian also assists Brunson on ClickFunnels to teach people how to leverage sales funnels and digital marketing all around the world.

Stephen Larsen

The third coach is also a 7-figure entrepreneur who is the founder of Sales Funnel Broker. What’s amazing is that he is a 100% self-taught from books and courses from people like Brunson, Pat Flynn, Jeff Walker, Sean Terry, Jim Collins, and Robert Kiyosaki.


Starting a business may be a lot to take in, but do not let the thoughts and fears get in the way of your dreams. With things like the One Funnel Away Challenge, your far-fetched dreams might seem to be a little step closer this time around.

Published March 20, 2019; Updated May 28, 2019.

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