Click Funnels – Why Is This the Best Advertising Platform?
Before we dive into the ins-and-outs of Click Funnels, are you an online b2b agency or a service provider? If you have worked on a startup or any business venture, you probably know the importance of establishing your sales funnels for the growth and exposure of your business.
Many social media and advertising platforms have emerged on the market recently, but what stood out in 2018 was Click Funnels. Click Funnels is an all-in-one platform with all of your marketing and ads needs to be covered; this includes audience or site visitors exposure, e-mail marketing, shopping cart functionality, and even online webinars to improve your marketing tactics constantly.
Let’s explain what a sales funnel is and its seven phases. Generally, a sales funnel refers to the buying process that companies get as a result of marketing. Depending on your industry and type of business, a sales funnel is structured based on different models. However, seven common features of sales funnels include:
- Awareness Phase: where prospective customers or buyers become aware of a solution to a personal problem;
- Interest Phase: where prospects demonstrate an interest in the product by researching about it;
- Evaluation Phase: where prospects examine other competitors before the final buying decision;
- Decision Phase: where the final decision and negotiation begins;
- Purchase Phase: where the product or service is being purchased;
- Remarketing Phase: where the prospect turned client or business owners evaluates his or her satisfaction with the product;
- Repurchase Phase: wherein the customer repurchases the product or service if positively reviewed in the re-evaluation phase.
Now that we understand the primary goals of using a sales funnel builder, we look into the main reasons why Click Funnels is your best option out there for this type of service.
Why Use ClickFunnels?
It’s Not Complicated
You don’t need to be an IT expert or encoding millions of codes to use ClickFunnels effectively. You don’t even need to understand web basics, like HTML and CSS. ClickFunnels allows you to get your website or advertising template started without difficulty. The service provides an abundance of templates to convert your design requirements; it is described as a drag and drop software with a user base of over 65,000 people.
Save time with e-mails
Because it may take half of your day to finish responding to e-mails, ClickFunnels has multiple features that will cover this process and boost your business efficiency. The platform offers automated message sending for visitors or subscribers and can notify you when someone purchases from one of your affiliated stores. Of course, you can also reply to your customers directly through ClickFunnels without using another third-party messaging service.
Click Funnels has a true heart for its users. The platform offers free training sessions and other relevant resources to help you get started and improve. There are also proper training sessions that will help entrepreneurs make marketing and advertising choices that work best for their business or industry. This is a promoted feature of Click Funnels; when you visit the website, a free description of your business’s ideal marketing strategies is clearly displayed. Check out the main website page here; you have access to a short quiz determining what tools will suit your business on the right-hand side.
Additionally, unlike other marketing platforms, Click Funnels gives you access to its regular e-mail customer support. If that doesn’t resolve your issue, they also offer support over the phone or priority template requests (which are only provided to Enterprise members). The Facebook group, or other places to check like Google, is a way for members and administrators to discuss issues and brainstorm new solutions for the platform.
DIG DEEPER: More Pros of ClickFunnels
One-Stop-Shop: All You Need
ClickFunnels allows you to see your target clicks and page tracking information with complete details on viewers or visitors. This data allows you to get a good idea of your content’s performance. It also allows you to track and generate sales directly from the pages you create. As I have mentioned earlier, you can track your customers, send follow-up emails on an email list, and manage custom notifications. Click Funnels allows you to integrate your other tech tools into the all-in-one platform; you can connect your personal email and other common programs for true marketing efficiency.
Click Funnels BackPack
This is good if you’re an affiliate marketer. Instead of spending large amounts of money on copywriting and content marketing, you can set up your own affiliate marketing system. How does this service function, and what tools can it offer your business?
BackPack is a performance-based marketing strategy wherein you’ll pay a commission based on every sale made of your product or service. Another great saving tip, right?
With a comprehensive database and pre-made templates to choose from, Enjoy easy email marketing, marketing funnels, lead generation, page builder, landing page builders, share funnels, funnel hacks made easy and convenient for beginners to explore their marketing options with pre-formatted layouts. It also comes with a webinar funnel that is easy to set up and provides valuable information to the online marketing novice.
Because of all these advantages offered by Click Funnels, the underlying price can be expensive. You may save this money over time using Click Funnels, but starting up with the platform can be a hefty initial cost. However, they offer a 14-day free trial for you to get familiar with what Click Funnels has to offer.
If you decide to give it a try, take advantage of the 14-day free trial, and then decide which monthly rate works for you $97 per month, $297 per month, a yearly subscription would be a better option. It can save you $194 for just their funnel builder or $567 for the entire Click Funnel Suite.
Convinced yet? If not, here’s the last thing you need to know about ClickFunnels.
Its founder, Russell Brunson, had similar goals in mind when creating this company. He relates to the struggling entrepreneur who is trying to organize the different parts of running a specific business. Brunson designed his service to be a tool that entrepreneurs can rely on to consolidate the marketing process.
Brunson has been selling online since his early college years, and from there, he tried using different platforms. Eventually, he was able to make millions selling products from his basement. He’s also the author of the famous DotComSecrets, a top seller in the business books section.
Click Funnels makes use of the sales pages funnel methods that he has mastered and used over many iterations to create his online success. Brunson also uploads videos on Facebook offering users advice on marketing efforts or topics.
Knowing that Brunson crafted click Funnels, an entrepreneur who can relate to aspiring business people’s process and struggles, speaks to the quality of services that the new marketing platform has to offer.
Published February 26, 2019; Updated May 14, 2019