ClickFunnels – Why Is This the Best Advertising Platform?
Are you an online b2b agency or a service provider? If you have worked on a startup or any business venture, you probably know the importance of establishing your sales funnels for the growth and exposure of your business. Many social media and advertising platforms have emerged on the market recently, but what stood out in 2018 was ClickFunnels. ClickFunnels is an all-in-one platform that has all of your marketing and advertising needs covered; this includes audience exposure, e-mail marketing, shopping cart functionality, and even online webinars to constantly improve your marketing tactics.
Before we dive into the ins-and-outs of ClickFunnels, let me explain what a sales funnel is, and its seven phases. Generally, a sales funnel refers to the buying process that companies get as a result of marketing. Depending on your industry and type of business, a sales funnel is structured based on different models. However, seven common features of sales funnels include:
- Awareness Phase: where prospective customers become aware of a solution to a personal problem;
- Interest Phase: where prospects demonstrate an interest in the product by researching about it;
- Evaluation Phase: where prospects examine other competitors, before the final buying decision;
- Decision Phase: where the final decision and negotiation begins;
- Purchase Phase: where the product or service is being purchased;
- Remarketing Phase: where the prospect turned client evaluates his or her satisfaction with the product;
- Repurchase Phase: wherein the customer repurchases the product or service if positively reviewed in the re-evaluation phase.
Now that we understand the primary goals of using a sales funnel, we look into the main reasons why ClickFunnels is your best option out there for this type of service.
Why Use ClickFunnels?
It’s not complicated
You don’t need to be an IT expert or encoding millions of codes to effectively use ClickFunnels. You don’t even need to understand web basics, like HTML and CSS. ClickFunnels allows you to get your website or advertising template started without difficulty. The service provides an abundance of templates to fit your design requirements; it is described as a drag and drop software with a user base of over 65,000 people.
Save time with e-mails
Because it may take half of your day to finish responding to e-mails, ClickFunnels has multiple features that will cover this process and boost your business efficiency. The platform offers automated message sending for visitors or subscribers, and can also notify you when someone purchases from one of your affiliated stores. Of course, you can also reply to your customers directly through ClickFunnels without using another third-party messaging service.
ClickFunnels has a true heart for its users. The platform offers free training sessions and other relevant resources to help you get started and improve. There are also proper training sessions that will help entrepreneurs make marketing and advertising choices that work best for their business or industry. This is a promoted feature of ClickFunnels; when you visit the website a free description of your business’s ideal marketing strategies are clearly displayed. Check out the main website page here; on the right-hand side, you have access to a short quiz determining what tools will suit your business.
Additionally, unlike other marketing platforms, ClickFunnels gives you access to its regular e-mail customer support. If that doesn’t resolve your issue, they also offer support over the phone, or priority template requests (which are only provided to Enterprise members). The Facebook group is a way for members and administrators to discuss issues and brainstorm new solutions for the platform.
DIG DEEPER: More Pros of ClickFunnels
One-Stop Shop: All You Need
ClickFunnels allows you to see your target clicks and page tracking information with complete details on viewers or visitors. This data allows you to get a good idea on your content’s performance. It also allows you to track and generate sales directly from the pages you create. As I have mentioned earlier, you can track your customers, send follow-up e-mails, and manage custom notifications. ClickFunnels allows you to integrate your other tech tools into the all-in-one platform; you can connect your personal email and other common programs for true marketing efficiency.
This is good if you’re an affiliate marketer. Instead of spending large amounts of money on copywriting and content marketing, you can set up your own affiliate marketing system. How does this service function, and what tools can it offer your business?
BackPack is a performance-based marketing strategy wherein you’ll pay a commission based on every sale made of your product or service. Another great saving tip, right?
With a comprehensive database and pre-made templates to choose from, Enjoy easy email marketing, marketing funnels, lead generation, page builder, landing page builders, share funnels, funnel hacks made easy and convenient for beginners to explore their marketing options with pre-formatted layouts. It also comes with a webinar funnel that is easy to set up and provides valuable information to the online marketing novice.
Because of all these advantages offered by ClickFunnels, the underlying price can be expensive. You may save this money over time when using ClickFunnels, but starting up with the platform can be a hefty initial cost. However, they do offer a 14-day free trial for you to get familiar with what ClickFunnels has to offer.
If you decide to give it a try, take advantage and the 14 day free trial and then decide which monthly rate better works for you $97 per month, $297 per month a yearly subscription would be a better option. It can save you $194 for just their funnel builder, or $567 for the entire Click Funnel Suite.
Convinced yet? If not, here’s the last thing you need to know about ClickFunnels.
It’s founder, Russell Brunson, had similar goals in mind when creating this company. He relates to the struggling entrepreneur who is trying to organize the different parts of running a business. Brunson designed his service to be a tool that entrepreneurs can rely on to consolidate the marketing process.
Brunson has been selling online since his early college years, and from there he tried using different platforms. Eventually, he was able to make millions selling products from his basement. He’s also the author of the famous DotComSecrets, which is a top seller in the business books section.
ClickFunnels makes use of the sales funnel methods that he has mastered and used over many iterations to create his online success. Brunson also uploads videos on Facebook offering users advice on marketing topics.
Knowing that ClickFunnels was crafted by Brunson, an entrepreneur who can relate to the process and struggles of aspiring business people speaks to the quality of services that the new marketing platform has to offer.
Published February 26, 2019; Updated May 14, 2019