Why Juicy Couture Tracksuits are a Must-Have for Fashionistas

Why Juicy Couture Tracksuits Are a Must-Have for Every Fashionista

/ 09:44 AM March 23, 2023

When people talk about tracksuits, only one brand comes to mind: Juicy Couture. The American brand started as a venture by business partners Gela Nash-Taylor and Pamela Skaist-Levy. They made tracksuits stylish, sleek and sassy under the Juicy Couture name.

If you were someone who wanted to be someone, you wanted “to be seen” wearing these iconic tracksuits at parties, movies, and casual gatherings. Young and mature women love wearing them.

But why is the tracksuit—and brand—still so relevant today? Learn more about this famous athleisure wear brand in this article.

Juicy Couture Tracksuit Then and Now

Juicy Couture Tracksuit Then and Now

In the early 2000s, Juicy Couture tracksuits for women became a sensational fashion phenomenon worldwide. Celebrities like Paris Hilton and Lindsay Lohan popularized this sporty outfit to the hilt.

A tracksuit mainly consists of a matching set of a zip-up hoodie and sweatpants, often used for workout and sports-related activities. The tracksuit’s style and material make it distinctive from the rest.

These tracksuits are made of velour or terrycloth material and adorned with the iconic logo on the back of the pants and the left chest area of the hoodie. You can find these tracksuits in different colors and designs.


While the sporty attire may not be as popular as it was in the past decade, Juicy Couture has rebooted and is back with fresh designs, blending comfort and style that women of all ages will love.

History of Juicy Couture

Before Juicy Couture became a global brand, its founders, Gela Nash-Taylor and Pamela Skaist-Levy, worked together at a Los Angeles boutique in the 80s.

Their love for fashion fueled the creation of a perfect V-neck shirt that anchored on the foundation “fit, fabric, comfort, and color.”


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The perfect V-neck shirt became famous under the “Juicy Couture” label. But it was the deluxe tracksuit that made the brand very successful.

Why Juicy Couture Tracksuits Are Popular

Why Juicy Couture Tracksuits Are Popular

Photo credits: Getty/Shutterstock

The tracksuit was designed to flatter the body. The front pockets hid any unsightly bulges. It was nipped at the waist and had a “J-pull” zipper unique to the brand.

In 2001, the tracksuit had an upgraded version, and it became a phenomenal hit even at a premium price of $155 apiece.

When Hollywood stylist Jamie Mizrahi became its new creative director in 2017, Juicy Couture launched its new collection led by OG Juicy Couture brand lover Paris Hilton.

Moreover, In 2018, the brand made its first runway debut introducing its new line, Juicy Couture Black. The new collections generated plenty of excitement among brand fans and newcomers.

The Versatility of Juicy Couture Tracksuits

The Versatility of Juicy Couture Tracksuits

Photo Credit: Pinterest.com

Juicy Couture fans bought these tracksuits for their casual sophistication, comfort, and functionality. But there’s more to them than meets the eye. You can wear them casually, in the gym, on your next trip, or dress them up or down.

Casual Wear

They’re great casual attires for gatherings with friends, family, and movie dates. Ladies like to wear their tracksuits in grand style, matching them with glasses, scarves, bags, and sleek footwear.

Athleisure Wear

The tracksuits combine color, comfort, style, and functionality. Apart from the sweatpants and hoodie ensemble, expansion of its athletic wear, such as leggings, workout shirts, sports bras, etc., got into the picture.

Travel Wear

Who wouldn’t want to be comfortable when traveling? They are superbly comfortable and a great fit for traveling, even for long trips.

The material is velour and cotton and is very practical to wear. You can easily layer up your tracksuit with shirts and scarves when it becomes colder.

Dress Up/Dress Down

Feel comfortable bringing out your personality in what you wear. Style your tracksuit with a chunky necklace, scarf, fancy footwear, or even a luxury belt. Wear a hoodie, jeans, and sneakers for an instant dressed-down but stylish look.

What Makes Juicy Couture Tracksuits so Comfortable?

What Makes Juicy Couture Tracksuits so Comfortable?

Photo Credit: Pinterest.com

Bold comfort, vivid colors, and glam excitement best describe its line of tracksuits. But what makes them so comfortable?

Fabric Materials

The unique combination of velour and cotton brings shine, a silky touch, and a touch of glam and comfort. These materials make Juicy Couture what they are.

Fit and Style

As for the body fit of this iconic athletic wear, body imperfections are subtly hidden. At the same time, the fit emphasizes everything that makes its wearer lovely.

Coziness and Warmth

Every Juicy Couture tracksuit has a certain chic coziness, thanks to the velour and terrycloth material. No wonder many ladies like wearing them everywhere.

Celebrities and Juicy Couture Tracksuits

Already a fashion staple, celebrities can’t get enough of being dolled up with this stylish athleisure wear brand.

Since its launch in the early 2000s, socialite Paris Hilton, actress Lindsay Lohan, and singers Madonna, Mariah Carey, and Beyonce have all been spotted wearing them multiple times.

How Celebrities Helped in the Rise of Juicy Couture’s Popularity

Photo Credit: harpersbazaar.com

The brand’s founders pushed the envelope, promoting by gifting celebrities tracksuits, thereby creating a lot of brand excitement.

Celebrities inspired many fans to buy these colorful tracksuits. As such, ladies wearing them feel stylish and glamorous.

The brand’s popularity increased dramatically, generating $605 Million in 2008 in over 100 stores. Moreover, Juicy Couture expanded into the jewelry and fragrance lines.

Celebrities with Their Own Juicy Couture Tracksuits

Celebrities with Their Own Juicy Couture Tracksuits

Photo Credit: Variety.com

Among the many celebrity collaborations, socialite Paris Hilton is the most prominent. She embodied the ultimate “it” girl for Juicy Couture tracksuits and designed tracksuits labeled “That’s Hot” in 2008.

The Queen of Pop, Madonna, also collaborated with the brand in 2010 and created a collection in line with her “Sticky and Sweet” tour.

Who can forget “Keeping Up with the Kardashians” star and businesswoman Kim Kardashian? Her recent collaboration in 2020 with the brand featured tracksuits with stunning graphics and exciting, bold colors.

Other stars who collaborated with the brand are actress and dancer Jenna Dewan and Jamie Lyn Spears (sister of Brtiney Spears). Needless to say, every fashionista has this brand in their closet.

How to Style Juicy Couture Tracksuits

How to Style Juicy Couture Tracksuits

Photo Credit: Pinterest.com

If you can style casual T-shirts, you can also make athletic wear like tracksuits a stunning fashion statement t. Here’s how:

Style with Accessories

Style your Juicy Couture tracksuits with the right accessories for fun bling or sparkle. For instance, you can use sunglasses to stun passersby.

Next, wear a chunky necklace, silver jewelry, and earrings can glam up your look.

You can even wear a colorful scarf for a pop of color and warmth over your one-toned tracksuit. Complete your stylish outfit with a crossbody bag, a fanny pack, or an elegant clutch or wrist bag.

Style with Footwear

You can wear various footwear to add style to your tracksuit. Do you want to look fancy? Pair your outfit with your favorite ankle boots, chunky boots, or heels to look dressy and chic. Sneakers and flip-flops also give you a more laid-back look.

Style with Layering

Even with a tracksuit, you can have fun experimenting with layers! Wear a denim jacket with a hood for casual get-togethers. You can also wear a turtleneck or a long cardigan to up the cozy factor. For a sleek vibe, try a leather jacket with the track pants!

Juicy Couture Tracksuits: The Perfect Gift

Juicy Couture Tracksuits: The Perfect Gift

Photo Credit: lifestyleasia.com

What sets Juicy Couture tracksuits apart? It boils down to great style, comfort, and top value. Quality fabrics such as velour, cotton, and synthetic materials ensure comfort and durability.

While considered high-priced, these tracksuits have timeless designs and are perfect gifts. Give the gift of sporty glam to anyone and for any occasion.

For Yourself,

There’s so much hype about this outfit. It’s about time you get one for yourself! Love yourself, and you will love the materials’ soft comfort and functionality. You might even be inspired to work out and be ready!

For Friends and Family

Share your love of tracksuits with your siblings, mom, and BFFs. Go matchy-matchy or be in tweening fashion with all of them and have a slumber tracksuit party with your favorite drink and appetizers.

For Special Occasions

Look your best and wear your tracksuit in style and in confidence. It’s a perfect get-up for a small casual party with friends, an after-office together, and even attending a movie premiere. And, of course, it’s a comfy yet stylish outfit for your house party.


Juicy Couture did a good job of reinventing and glamorizing the tracksuit. The brand elevated the tracksuit and put it on a fashion pedestal.

What used to be athletic wear for workouts and sports, the tracksuit is now seen as a great outfit with distinct style, functionality, and comfort.

Juicy Couture tracksuits will continue to be a status symbol and will be loved by fans in yesteryears, today, and in years to come.

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