What Is a Social Media Influencer | Marketing Plan

What Is a Social Media Influencer

03:31 AM September 06, 2019

Social media plays a large role in our lives every day. Social media influencers take marketing and social media to another level. People are using influencer marketing right now and don’t even know it.

So what is an influencer? or What is a social media influencer? Today, we will discuss what social media influencers are and how they are changing the world and building brands every day.

Social Media Influencers

Instagram is one of the most popular and used a form of social media today.

Many users have become social influencers from Instagram.

Instagram was introduced in 2010.

Since then, many people have become celebrities because of their Instagram page.

Some of these people have made themselves social media influencers.

Social media influencers can be celebrities or regular people.

They can instantly become overnight sensations.

Once they reach a certain group of followers, they become social media influencers.

Social media influencers are the spokesperson for businesses and brands and they show how to become reputable through social media platforms, such as Instagram.

Instagram influencers are very common these days.

Who Can Be a Social Media Influencer?

Social media influencers can be anyone promoting a brand.

You can establish credibility with a certain brand or business.

If you can attract followers and motivate others on social media, then you can do it too.

This person can be a blogger, celebrity, or an entrepreneur.

They are good at seeing what people want and they find a niche and capitalize on it.

Instagram has made its focus on short videos and images.

This encourages others to share from friend to friend and easily.

This helps build the brands that people are advertising.

Social networks seem to be thriving off of this more than ever.

Due to the friend sharing, these influencers do not only reach their followers but many others as well.

Their posts get sponsored, which in turn gets them paid for what they have on Instagram.

The posts are mostly pictures. At least 76% of the sponsored posts on Instagram are simply pictures.

These influencers have a certain impact on brands.


They can work across the board with diverse followers and even engage in chats with them.

If the influencers are paired with a specific business, they can represent the brand through digital marketing.

It’s a win-win for both the business and the influencer.

Instagram stories can promote so many things, why not give it a shot?

Many Instagram users are the first people to show off their photos and videos online.

Social Media platforms like Instagram are free, easy to use, and you never know what it could bring your way.

It is not hard to set up an Instagram account either.

Pretty soon, it will be easy to become an Instagram influencer.

We have some very popular Instagram influencers that have made a name for themselves like:

Nathan Kinsella, from iProfit Social, was recently quoted as defining an Instagram Influencer,

“as an account that has created an audience of any size greater than 1,000 within a particular niche.
Influence today is more clearly defined by the collective interests of your audience rather than just the size.”

Successful Instagram Influencers

These are a few of the top Instagram influencers.

Some started out as micro-influencers and now have blown up in the Instagram and social media worlds.

Daily Dose is the top Instagram influencer with over 1.4 million followers.

It is a digital marketing agency and one of the biggest motivators on social media.

Daily Dose gives meaningful and powerful messages to its followers every day.

They have followers from huge corporations to normal Instagram users.

Another Instagram influencer is Huda Kattan.

She is from Oklahoma and one of the most influential beauty experts around.

Huda has a huge social media outreach and has at least 29 million followers.

Started as a blogger, to begin with, and out of nowhere, she has millions of followers who adore her.

She puts out makeup tutorials and loves every minute of it.

Ideally, Instagram is the best for makeup tutorials and she found her niche and now she is successful.

She even has her own makeup line.

Cameron Dallas is another huge Instagram influencer.

Cameron Dallas

Becoming an internet name and everyone online knows about him.

He’s definitely someone to follow.

He was first made popular on Vine and YouTube videos.

However, he now has over 21 million followers on Instagram today.

Music videos and he even landed a show on Netflix. It’s called Chasing Cameron Dallas.


He is great at connecting with other followers and is very charismatic.

He has a full range of fans who made him this popular today.

From makeup to music, another huge influencer is a personal trainer.

Her name is Kayla Itsines. She has 10.5 million followers and was named one of the most influential people on the internet.

She is from Australia and her Instagram page consists of workouts, diets, inspirational messages, and more.

Marian Ezzedine has 2.4 million followers and her page is a place to get easy recipes and healthier options for meals.

It is well organized, inviting, welcoming, and has travel videos as well.

looking with Mimi is culinary in nature and has a variety of other interests.

The page keeps people coming back and it is interesting.

This is a tip that everyone can follow.

Adding variety and interaction on your page grabs followers.

How To Become a Social Media Influencer?

Social media influencers can be anyone.

Don’t forget that some of the most popular Instagram personalities started out where you are, reading a blog.

They designed a free Instagram account, posted a picture or two, generated content, and one day, they’re famous.

You don’t have to do anything full time, it could be in your free time.

Some people have a specific time that they will be live in real-time.

Posting schedules is one thing that many of them do.

Whether you have a business account or you simply want to post your pictures, becoming an Instagram influencer is now a goal some of you could reach.

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