Kylie Jenner and Kim Kardashian call out Instagram for copying TikTok
Influencers and businesswomen Kylie Jenner and Kim Kardashian are unhappy with the recent redesign of Instagram. Once you open the social media app, you’ll notice less content from your posts. In short, Instagram was looking more like TikTok now.
Thus, the Kardashian half-sisters expressed their dismay through an Instagram post. It says, “Make Instagram Instagram again. Sincerely, everyone. Kim Kardashian shared that post, which has gained over 1.1 million likes. It resulted in a Change.org petition having 100,000 signatures on demand for the old Instagram setup to be returned.
With Kardashian having a solid 326 million followers and Jenner with 360 million followers, it seems like trouble for Meta’s platform Instagram, which is not a positive occurrence for Meta now as the company is pushing ahead fast with the significant changes for Instagram and Facebook to keep up with the TikTok trend. When Kylie Jenner announced the sudden change of their son’s name a few months ago, we were not surprised by her current Instagram backlash.
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Jenner tweeted in 2018 that she is not a Snapchat user anymore due to the app’s redesign. Snap’s stock quickly dropped to more than 8% that day. Snapchat immediately lost over $1 billion of its market value.
Furthermore, Meta announced it is redesigning the Facebook app. One of the significant changes in the “Home” tab is the default feed, which many TikTok users might be familiar with.
The significant change in the Facebook app features an algorithm-based endless scroll. Also, it will show more entertaining content users would like to see. Even if the contents are from strangers, your friends’ status updates will now appear less.
Facebook base the changes on goals to keep their users on the app as long as possible. This type of content appearance is very similar to TikTok. Moreover, updates from your friend will now be on a separate tab called “Feeds.”
Kylie Jenner shares post speaking out against Instagram’s recent updates. pic.twitter.com/XpxnUz7TZd
— Pop Crave (@PopCrave) July 25, 2022
While for Instagram, Meta announced that any video post that’s less than 15 minutes will now automatically become a reel. These reels “may be eligible to be recommended, and more people can see them now.”
Before these recent updates, Instagram had already made changes. It introduced the “Favorites” and Following” feeds. “Following” shows what the people you’re following are posting. During their announcement, Instagram said, “Over time, we’re going to add more recommendations you your feed based on your interests.”
If you haven’t noticed, Instagram’s slow creep into TikTok familiarity has been there as the social media app had been promoting Reels for months. Whereby, Reel is almost like a TikTok clone. Instagram has given creators incentives by posting Reels. The app rewards them with cash while claiming it did downrank TikTok videos.
I truly can’t believe how bad Instagram is now.
The photo platform I once loved is ruined.
— Jack “CouRage” Dunlop (@CouRageJD) July 21, 2022
While Jenner and Kardashian haven’t spoken much about the changes before, this time, the two can’t seem to let all these changes go. Although billionaires like Jenner and Kardashian complaining about a system update seems on a down low, with all the other more severe issues in the world, other Instagram users couldn’t just agree more with the two.
The two business moguls weren’t alone in their sentiments. When Instagram uploaded a TikTok video announcing a full-screen video test on their feed, the users rained negative comments on Instagram. The app was full of adverse reactions from its users, saying, “NOOOO.”
On one of Instagram’s announcements, they said, “Over time, we’re going to add more recommendations to your feed based on your interests.”