Fil-Canadian makes a splash with Hello Darling headbands
Fil-Canadian designer Miriam Delos Santos’ eye-catching Hello Darling headbands have become such a hit on Instagram that orders have been coming from The Netherlands, Australia and New Zealand to her workshop in Winnipeg, Manitoba.
Delos Santos likes watching women try on her headbands. “It’s almost like something changes in their brain, in the way they hold and carry themselves,” she told The Globe and Mail. “It’s that little accessory that can make you feel empowered. I can carry this off and I look great. It’s such a little piece of self-care.”
The Delos Santoses are a family of entrepreneurs. Her immigrant parents opened the popular Spice World market 23 years ago, now run by her brother, Aaron. Delos Santos began making quirky accessories for her young daughter to de-stress from the corporate world. Hello Darling was born.
Delos Santos makes her headbands and apparel playfully. She told The Globe and Mail that Hello Darling customers are generally not timid as her colorful designs tend to make a statement.
She also created the popular one-size-fits-most Nati dress, named for the aunt who taught her sewing as a young girl. She says a lot of women with diverse body types buy her dresses and that as a “curvy” woman herself she likes being fashionable.