Filipina’s fashion brand to showcase indigenous weaves in NY Fashion Week
Daily Malong, founded by chief creative officer Lydia Querian, is building awareness of “uncommon” Filipino textiles in a more prominent platform like New York Fashion Week. Guerrilla Davis (@shotbyguerrilla)
NEW YORK– A Filipina-owned fashion brand, Daily Manong, which promotes indigenous artists and weavers in the Philippines, will join this year’s New York Fashion Week, produced by hiTechMODA.
Daily Malong is an e-commerce store promoting the application of indigenous handwoven textiles on modern wearables, offering handwoven products sourced from different indigenous communities in the Philippines.
Daily Malong, founded by chief creative officer Lydia Querian, is building awareness of “uncommon” Filipino textiles in a more prominent platform like New York Fashion Week.
“I decided to work with hiTechMODA because they promote fashion brands focused on environmental, sustainability, and inclusivity,” said Querian, a designer, dancer and musician who completed fashion design and fashion business certification from Parsons New School. She frequently immerses with indigenous communities in both Southern and Northern Philippines.
Daily Malong’s debut in NY Fashion Week is themed “Indigenous Is the Future.” The term “indigenous” is often associated with old, ancient, or primitive. Daily Malong’s latest collection wants to change that narrative by “bringing the indigenous to the present and future.”
Daily Malong partnered with Darzah, a Palestinian woman-owned nonprofit and ethical fashion brand. Darzah works with refugee and low-income women artisans in Palestine’s West Bank who handcrafted and hand-embroider each of Darzah’s pieces.
Daily Malong also partnered with Maggie’s Box, a Filipino brand offering a variety of footwear for women on the go. Its shoes are handcrafted in the Philippines.
Darzah and Maggie’s Box will be providing Daily Malong footwear to complete the runway looks. Daily Malong’s curated partners share the same goal of celebrating and preserving each other’s cultures on a big platform, such as New York Fashion Week.
“Bringing indigenous weaving practices to the future perpetuates time-tested traditions, helping the present and protecting the future,” said Querian. “Each indigenous textile worn today helps wearers and weavers navigate societal atrocities, prevent climate change, and restore a more sustainable environment.”
Daily Malong’s runway is on Sept. 10, 2021, at the Edison Hotel. For more information on Daily Malong, visit www.dailymalong.com and Instagram and Facebook
