Google dangles paid upgrade to businesses using Gmail addresses
 
 
 
 
 
 

Google dangles paid upgrade to businesses using Gmail addresses

/ 07:21 AM June 14, 2021

Alphabet Inc’s Google on Monday unveiled an option for small businesses to upgrade their Gmail accounts for greater calendaring, video chat and email newsletter functionalities.

Google Workspace Individual, which starts at $7.99 monthly including a temporary $2 discount, adds to the company’s expanding efforts to have users subscribe to some of its services such as YouTube and Google Photos in exchange for more support and features than are available for free. Subscription sales could help Google grow revenue beyond advertising.

ADVERTISEMENT

The small-business offering compares with existing plans aimed at larger organizations that have their own websites to use in email addresses.

Javier Soltero, vice president for Google Workspace, told reporters that his unit had been informally saving photos of business cards or work vehicles mentioning an “@Gmail.com” address to “remind ourselves of the sheer number of people using our consumer products to run their businesses.”

FEATURED STORIES

Google dangles paid upgrade to businesses using Gmail addresses

A Google search page is seen through a magnifying glass in this photo illustration taken in Berlin, August 11, 2015. REUTERS/Pawel Kopczynski/Illustration/File photo

Those that upgrade for appointment booking, newsletter production and other tools should be able to provide a more professional experience to clients, he said.

Workspace Individual will launch soon in the United States, Canada, Mexico, Brazil, Australia and Japan.

Google announced other changes to Workspace on Monday. Big businesses will be able to control encryption of their files on Google Drive for the first time and prevent Google from unlocking them. Airbus SE is an early customer.

All users now have access to Google Chat, the company’s successor to instant-message program Google Hangouts.

ADVERTISEMENT

Now for the first time in years, free and paid users alike will have the same set of chat and email services, providing a common foundation that makes it simpler to develop new features, Soltero said.

(Reporting by Paresh Dave; Editing by Marguerita Choy)

Don't miss out on the latest news and information.
TAGS: Google, internet business, small businesses
For feedback, complaints, or inquiries, contact us.

Subscribe to our newsletters! Get Updates right into your inbox

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.




We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.