There has never been a more crucial time for a business to maximize its online presence in the savviest, most effective way possible. There are so many companies with great products and services, but if your company is buried in search results to the point that consumers can’t find you online, you essentially don’t exist.
The sure path to mastering the best lead generation and marketing strategies are by learning from the mistakes and achievements of top marketers. There are 3 things you will need before we start. Your Business Goals, Business objectives, and most importantly your strengths, weaknesses opportunities and threats from the competition.
You must have heard some of the many success stories from A-list marketers like Seth Godin, Neil Patel, Gary V, and Larry Kim, there have mastered the art of marketing strategy and every time they speak they know how to give a compelling message to their target audience.
Well, you’ve heard the stories. Now it’s time to learn the “behind-the-scenes” marketing strategies used by top ballers.
“If I have seen further it is by standing on the shoulders of Giants.” – Sir Isaac Newton.
What Are the Key Digital Marketing Strategy Used by Experts?
Generating profitable leads requires in-depth research into the latest trends (in your field), first-hand knowledge of consumers’ demands, and flexibility.
Below Are the Seven Marketing Strategies Examples Used by Great Marketers:
- Make the best use of email marketing
- Update your blog consistently
- Make social media your ‘bae’
- Increase your network every day
- Don’t just talk, walk the talk
- Design great offers
- Use Success Stories to attract clients & customers
Make the Best Use of Email Marketing
Email marketing involves sending cold emails to potential customers, or those who’ve subscribed to your blog, in an attempt to convert them to active customers. Follow these steps:
- Create a targeted audience list – Put every potential prospect of your niche on your list, and communicate with them in person, via email.
- Ascertain if you’ve got the right prospect – The right prospect is one that has a problem that your product can solve, aid, or relieve. This is done by researching the prospect in question and sending a personalized mail.
- Follow up – Ideal Customers have the habit of ignoring inconsistent brands. If you cannot follow up with every prospect that you reach, emailing is a solid first step. People remember what they see often. If you come around often, your prospects will remember your brand when they’re ready to make a purchase.
Note: email marketing is not a unidirectional approach. While you’re reaching out to your prospects, formulate a “subscribe me” strategy that will lead them to you effortlessly.
Digital Marketing Strategy
You start by making sure you have the right structure in place prior to starting your digital marketing strategy.
- Web Development
- Onsite SEO
- Premium Content and Copy Writing
- Landing Page Design & Call to Action Creation
- Social Media Advertising
- Google Ads & Pay Per Click Management
- Retargeting Campaigns
- Blog Writing and Posting
- Lead Nurturing & Automated Workflows
- Virtual Marketers & Virtual Assistance
- Live Transfers & Appointment Prospecting
Get a free marketing strategy from LeadsAdvisors
Update Your Blog Consistently
Every marketer is expected to be a blogger. Due to a tight schedule, you might not be able to blog on a daily basis; however, consistency is essential.
When it comes to blogging, consistency is a factor that cannot be overlooked.
Why Should I Blog Regularly?
Blogging regularly is the best way to get your name out there. Blogs can be found organically, and this is a great source of leads.
It also serves as an opportunity to interact with your prospects without being pushy. Long-time blogging creates an aura of professionalism, good reputation, and trust around your services.
According to a benchmark report recently published on HubSpot, companies that blog six to eight times a month double their lead volume.
This report reaffirms the relevance of consistent blogging in marketing. Always insert hyperlinks of old posts or other pages to your newly added article or content.
Marketing Strategy by iProfit Social
When devising a marketing strategy plan, goals and metrics of success must be defined.
Thus, iProfit and their wide range of tools and experiences will further assist you to understand what is needed.
Marketing strategy examples and data surrounding these marketing tools encompass:
- Industry Research
- Premium Content and Copy Writing
- Instagram Content Management
- Instagram Influencer Marketing
- Instagram Brand Building
- Influencer for large scale campaigns
- Retaining Customers
Interested in tested-and-trusted marketing strategies by iProfit Social? Click here.
Make Social Media Your Bae
Social media is the “right-hand” instrument of every marketer. In fact, the most popular part of marketing is social media marketing.
Study the marketing sphere deep enough and you’ll realize social media is bae.
When used properly, social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Tumblr are great sources of traffic.
What’s the Use of a Blog Post That Isn’t Shared to the Public?
Your guess is as good as mine, it’s of no use.
Getting your content out there includes socializing with your site followers, paying social media influencers (don’t mind the controversial ones), and advertising on media platforms.
Things to Note While Using Social Media:
- Be personal about your product – People connect with people not due to products or brands.
Communicate, and disseminate quality information in your field, to gain quality followers.
- Target the right audience – Never forget that the ultimate aim is lead generation.
When using hashtags, make sure the hashtags you post are related to your field.
You don’t necessarily have to use your brand hashtags (I assume you have one).
Make sure 90% of your hashtags attract people who’re interested in your field, products, or services.
- Don’t be boring – I’ve never seen a social media guru who’s a complete nerd.
Even the celebrated nerds have social media managers.
Make interesting content. It doesn’t have to be top-notch per se, but make sure you’re interacting in a way that your prospects understand and value.
Get more marketing strategies examples here.
Increase Your Network Every Day
Show me your network, and I’ll tell you who you are. Digital and social media marketing are great sources of traffic, but without proper networking, you’ll miss lots of opportunities.
The earth-quaking deals we see in the news are all products of the dining tables and hangouts.
You cannot cheat the network: they (the well-connected marketers) always win. That’s why you need to join them.
Attend events regardless of the entrance fee. Further, don’t just sit there and listen to some motivational crap, interact. Believe me, the person you’re looking for is also looking for you.
Don’t Just Talk, Walk the Talk
Don’t be a Johnny talker. Instead, join the ‘walkers’ club.
This strategy has two sides. Viz.
- Do you have a plan? Like a real marketing plan?
Let your goals lead you to your plans, and draft them in an organized form. Aiming with no plan is like fighting the battle of kings with no weapon (what a waste).
A real plan has a target or multiple targets, and a tested trusted strategy.
Be sure to keep your plans scheduled within a realistic timeframe so you can bring them to fruition.
You don’t want to chase a short-term goal for too long. Make it snappy!
How Prepared Are You?
You know the old adage, “If you fail to plan, you’re planning to fail”. It’s true for many things, including marketing.
Preparation brings commitment, which helps you persist through hard times because you see the result of your efforts.
For instance, cold calling/emailing is boring to many marketers, but it’s necessary. So, how many leads you’re going to generate is a question of preparedness.
Once again, ask yourself, this time sincerely, “How prepared am I?”
Design Great Offers
“Hey, dude, congrats on your marriage! Your wedding day will come and go, but may your love forever grow.” “As a token of my love, I’m cutting down the costs on suits, gowns, and rings. And I’ll personally deliver them for a cheaper cost at your doorstep, as soon as you place an order.” “I’ve reserved the best ones for you and your wife. You guys deserve the best.”
These are prime examples of marketers who have researched his/her prospects well enough, and more importantly, designed a great offer.
To get the response, yes, prospects must be aroused.
Arouse your prospects with an offer too good to reject, and you’ll be ‘yes-bombed’ most of the time.
Always remember; the higher the perception of value, the more irresistible the offer.
Use Success Stories to Attract Clients & Customers
There’s nothing more practical than a case study. Including links of case studies, or customer success stories in your emails.
These attract relevant prospects to your brand. A well-designed case study provides an easy-to-understand and quantifiable ROI [return on investment].
In addition to the ROI provided, social proof, which sets your company and sales team up for success, seals the deal.