CinemaCon: From Disney to Netflix on What’s Next
It’s a time of great change in the movie business. The film distribution landscape has been irrevocably altered with Disney’s still-fresh acquisition of Fox, the competition from streaming is only getting more intense, and, even though last year was a record one at the box office, this year isn’t off to the best start. Publicly at least, the big Hollywood studios were unwavering in their message: We’re committed to the theatrical experience. Here are some of the biggest takeaways from the annual gathering of theater owners and distributors.
THE STREAMING ELEPHANT IN THE ROOM
Netflix has never attended CinemaCon, nor has the streaming giant even asked to be part of the splashy product showcase. Yet veiled, and sometimes explicit, references seem to come up in every presentation every year to the looming competitor that’s seen as a threat to the theater-going experience. Helen Mirren even said, “I love Netflix, but (expletive) Netflix.”
This year was a little different since Netflix recently joined the Motion Picture Association of America. “We are all stronger advocates for creativity and the entertainment business when we are working together. All of us,” said MPAA chairman and CEO Charles Rivkin .
AMC CEO Adam Aron even said that he’s even open to Netflix playing in his company’s theaters, but only if they play by the same rules as all the other studios in Hollywood.
Disney showed #AvengersEnsgame footage! Captain Marvel gets cocky with the team. They find a way to track Thanos. Plan is to get the Stones and undo the Snap.
— Brandon Davis (@BrandonDavisBD) April 3, 2019
THE FOOTAGE THAT HIT
Hollywood studios spend a lot of money to bring stars like Charlize Theron, Jim Carrey and Arnold Schwarzenegger , trailers and footage to Las Vegas, but the downside is that no matter how charming or funny they are, only a few really ever manage to break out in a big way. Paramount’s Elton John musical “Rocketman” got everyone jazzed and singing along to his classic hits, while teasing the high-highs and low-lows of rock star life.
Universal’s “Yesterday,” about a struggling musician who wakes up from an accident to find that he’s the only one in the world who knows the music of The Beatles (and uses it to his advantage) also looks like it will be a fun summer charmer.
Disney brought out the classic “everything the light touches” scene from its CG/live-action adaption of “The Lion King.” The stunning landscapes and life-like fur shown of Simba and his father gazing out at the sunrise had many seeing dollar signs in their future. And Lionsgate brought out a late-game charmer in “Star Wars: The Last Jedi” director Rian Johnson’s next film, “Knives Out,” a sharply-written Agatha Christie-style whodunit about a wealthy family whose patriarch turns up dead.
DISNEY SHOWS OFF ITS NEW TOY: FOX
The Disney/Fox deal may have been an arranged marriage, at least for the remaining executives at 20th Century Fox and Fox Searchlight, but everyone put on a good face for the theater owners while also referencing the magnitude of the change. It was a little strange to see a montage featuring “Avatar,” ”Titanic,” ”Hidden Figures,” ”Toy Story,” ”Frozen” and the “Avengers” all together. But the 2019 Fox releases have been officially blended in with the Disney releases (and some will have to move as they currently occupy the same release date).
“We believe that together we will be more than the sum of our parts,” said Alan Horn, the Chairman of the Walt Disney Studios.
BUSINESS WAS UP, BUT…
Did you hear? 2018 was a record year at the box office with $11.9 billion in ticket sales. (Of course you did, because every studio and trade association chief made sure to mention it over and over again this week.) And yet this year the box office is still down nearly 16%. Privately, some smaller theater owners grumbled about the lousy first three months of 2019 in movies for their bottom lines, even with hits like “Us” and “Captain Marvel.” ”Avengers: Endgame,” is coming after all. But it takes more than one mega-hit to save an entire industry.
DIVERSITY BRINGS AUDIENCES
For an industry propped up by the successes of superhero films, every studio seemed keen to remind theater owners that they don’t just make those kinds of movies. And indeed, the message remains that diversity sells. Last year, when films like “Black Panther” and “Crazy Rich Asians” became massive hits, ticket-buyers were younger and more diverse than ever.
It’s fitting, then, that the convention brought out “Crazy Rich Asians” director Jon M. Chu to talk about why when faced with a choice between a streaming release or a theatrical one for his film, he chose the theater.
“The weekend became a can’t miss cultural event. This story would not have happened without the theatrical experience…we made movie stars,” Chu said. “In a time when we need shared experiences more than other to help see each other, (cinema) can be the most powerful potent tool.”