How to Setup a Facebook Business Page?

Setting up your Facebook business page doesn’t have to be a long and difficult process. It is incredibly important in our digital world to utilize Facebook tools, as they offer significant exposure and reach to potential customers all over the world. Here is how to create a Facebook business account that meets your company’s needs.

Why You Should Create a Facebook Business Page

Personal Facebook profiles are a good way to stay in touch with friends and family but setting up a Facebook business page makes a huge difference on this competitive era, it helps you take advantage of your social network to leverage into conversion. Don’t rush when customizing or editing the page settings for your small business. Add your phone number, address and hours of operation, optimize your profile photos as you would on your personal profile.

Cover Photo

The cover photo is in a sense the billboard for your Facebook business page. Use it very creatively in order to tell the world about your brand and how your product can help the people that interact with it. While you can use a small amount of copy material, it is advised against. You don’t want to be using a ton of text on your cover photo. It should be eye-catching, simple, and attractive. With Facebook’s timeline update, your cover photo will show up on every section of your page, so make sure that you pay attention to this aspect when creating content for your Facebook business page.

Profile Picture

If your Facebook Page is for a business (as opposed to a public figure), this space should be used for your logo. The profile picture appears over the cover photo in full size, and also alongside all of your posts in a smaller format. Make sure that whatever you use here is still visible when it is shrunken down. It is important to maintain brand continuity and keep all of these brand images clear and visible.

Page Popularity

There is not much customization available to you here, but there is a lot you can do to drive that number up! Consider a Facebook Contest as a great way to get people to share your content and like your page. However, the Facebook algorithm has changed a good amount so it is important to remember that paid advertising is one of the most effective means of raising popularity through the Facebook platform.

Details of Business

Also known as your ‘About’ section, this is where you should cover the most essential aspects of your business that the customer should be aware of.  Details regarding your business can be placed elsewhere on your Facebook page, but the ‘about’ section should remain clear, concise, and direct. You should include your webpage here as well.

Custom App Images

When Facebook updated to the timeline feature, the individual images for your Facebook applications were moved from just below the cover photo down to this box. Make sure you are customizing images and utilizing alternate text in their place during technical issues. This is always considered good practice for SEO and Facebook marketing.

Posted Photos

If you really want to make a splash on Facebook, it is important that you are posting very high-quality photos. You should regularly post pictures of your staff, media content, and other events associated with your business activities. Everything posted here will be maintained in chronological order.

The Timeline

When something important happens in the life of your business, make sure that you add a timeline event for it. This helps followers engage with the history of your brand, while automatically organizing past events and ventures into a clean chronological fashion.

Name and Category

Something that can be seen as very accessible during your Facebook marketing process is naming your company. Bear in mind that people are generally searching for what they want and the businesses they want to interact with. Very rarely do customers go directly to the website; instead, they will typically visit their Facebook page. Make sure the name is as simple and accurate as possible to get the maximum amount of users browsing through your content.

Image Postings on Your Page

As aforementioned, imagery is the most engaging form of content on Facebook. It stands out in the Facebook Timeline and is far more likely to get shared as compared to “text-only” content.

Text Only Posts

Facebook’s algorithm has changed significantly over the course of its life as a prominent social media platform. While “text only” posts used to be king, it is now known that videos, images, and other graphics media forms reel in the highest engagement rate from Facebook users and potential customers.

By now, you should be fully versed in how to create a Facebook business account. Time to get started!

Conclusion

We hope to answer the question “how do you set up a facebook page for my small business” this tool will enable you to use Facebook ads, and showcase your local business to a wider audience. 

Published February 17, 2019; UPDATE May 21, 2019.