Bianca Bustamante among world’s most marketable athletes in 2024
Photo from racerbia/Instagram
Filipina racing sensation Bianca Bustamante has raced to the top, securing a spot on the SportsPro Media’s list of the 100 Most Marketable Athletes for 2024.
The first Filipina McLaren Development driver, who ranks 64th in the world, shared her excitement and gratitude in an introspective Instagram post.
She reflected on the journey that brought her to this incredible achievement.
“Little Bia probably wouldn’t believe this right now, but we made it to [SportsPro Media’s] most marketable athletes list of 2024 ranking 64th in the world,” she wrote, expressing her pride in joining a list that includes some of the biggest names in global sports.
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Starting her racing career as a young child, Bustamante dreamed of one day sitting behind the wheel of formula cars. Despite the financial challenges associated with motorsport, she remained determined, honing her skills and relentlessly pursuing her goals.
“I just couldn’t take no for an answer,” she added, recounting her journey from karting to racing cars.
The last three years, in particular, have been crucial for the young racer, as she transitioned from karting to competing in cars. Bustamante credited her success to the guidance and support of those around her, including her sponsors, media, fans and loyal supporters.
“Step by step, we slowly climbed the ladder,” she added, emphasizing how hard work and perseverance have shaped her career.
Grateful for the opportunities that have come her way, Bustamante acknowledged the long road ahead but expressed her commitment to continue developing as a driver and building her brand in the sport.
“There is still so much work to do, but I’m truly enjoying the process,” she concluded, promising to give her all in the pursuit of her racing dreams.
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On top of the list is Olympic multi-medalist for gymnastics Simone Biles, Brazilian football player Vinicius Junior at the second spot and iconic basketball player LeBron James at the third spot.
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