Fil-Am skin care expert named Miss Universe organization’s VP for global partnerships

LOS ANGELES – Filipino American entrepreneur and skin care expert Olivia Quido-Co has been named vice president for global partnerships of the Miss Universe organization, it was announced today.

Quido-Co, who is based in LA, will also continue to serve as CEO and president of the Miss Universe skin care and spa division.

Olivia Quido-Co is the CEO and founder of O Skin Med Spa in Cerritos, California. She has received numerous awards, including Top 100 Filipinos in the USA, AARP’s Top 8 Woman Entrepreneur in LA and a Mayor’s Award for Entrepreneurs in Los Angeles. Photo from Olivia Quido-Co

In her new role, Quido-Co will implement the organization’s “mission-driven work and corporate social responsibility around the world.” She will also work with the organization’s franchise partners, national directors and the vice president of International Relations.

Born and raised in Manila, Quido-Co – also known as Miss O – is the CEO and founder of O Skin Med Spa in Cerritos, California. She has received numerous awards, including Top 100 Filipinos in the USA, AARP’s Top 8 Woman Entrepreneur in LA and a Mayor’s Award for Entrepreneurs in Los Angeles.

“Her holistic approach to beauty and life in general has brought her success as a top-rated esthetician, entrepreneur, women’s advocate and a Christian philanthropist,” according to the O Skin Med Spa website.

New partnership 

The Miss Universe Organization and its owner, the Thailand-based JKN Global Group, has announced a new partnership with Mexican business conglomerate Legacy Holding.

This strategic investment for growth will build the brand’s international profile and allow for new product and marketing opportunities in the global market, according to the organization’s press release.

Longtime pageant fan Raul Rocha Cantú, Legacy Holding’s board president and CEO, joins JKN Global’s founder and CEO Anne Jakkaphong Jakrajutatip as co-owner of the merged, privately-held company JKN Legacy.

Rocha Cantú is also the franchise owner for Miss Universe Mexico, and his team will lead the planning of the 73rd Miss Universe competition to be held in Mexico later in 2024.

Filipino American entrepreneur and skin care expert Olivia Quido-Co has been named vice president for global partnerships of the Miss Universe organization. In photo: Quido-Co (right) with Miss Universe owner Anne Jakkaphong Jakrajutatip. Photo from Olivia Quido-Co

Mario Bucaro has also joined the team as Vice President of International Relations, to be based in Mexico City.

The leadership team will also include Carlos Martinez, vice president of finance; Jose Castillo, vice president of strategic projects; and Mauricio Rocha, vice president of legal.

“Raul’s entrepreneurial background and impressive business success will allow us to push forward with the pageant-product-platform triangle, which I’ve introduced over the past year,” said Jakrajutatip.

“We first met at Miss Universe 2022 in New Orleans, and he has since been integral to several of our launches, including Miss Universe Skincare in 2023.

Our collaboration has been a fantastic partnership so far and I look forward to growing our legacy brand even further in the years ahead.”

“I’ve always thought there was a broader opportunity to bring Miss Universe’s massive audience more of what they’ve been looking for, in terms of products and merchandise,” said Rocha Cantú.

“It’s one of the most famous names in beauty with an iconic legacy of over seven decades, and we are excited to utilize it to create more opportunities for women around the world. Everything we create will be grounded in our mission to uplift, empower and inspire women to embrace their truest selves.”