Biden campaign releases first TV ad featuring Fil-Am business owner, his wife
Los Angeles – President Joe Biden has released the Biden-Harris 2024 campaign’s first TV ad featuring a Filipino American and his Vietnamese-American wife, who are small business owners.
The ad is part of a paid media program targeting the Asian American and Pacific Islander (AAPI) communities across the United States, according to a Democratic National Committee (DNC) update sent by Brencia Berry, director of Coalitions and Community Engagement at the DNC, to supporters.
The media program will include a diverse array of print, TV, and radio advertising.
The TV ad “Family Business” spotlights Filipino-American Odeen Domingo and Jenny Poon, who run a small business in Phoenix, Arizona. Domingo praises Biden for directing his attention to smaller businesses instead of corporations since “it wasn’t like that before.”
The 30-second spot will run on general market programming in Phoenix, which includes target-rich programming like “Dancing With the Stars,” “Bachelor in Paradise,” and high-rated local and network news programs, and on national cable news, according to the DNC update.
In the TV ad, Poon talks about her experience as a daughter of Vietnamese immigrants who built a small business and how that shaped her into who she is today. Poon and Domingo said the shift of focus to investments in small business and away from large corporations has jump-started small businesses like theirs.
Beyond the television spot, the media program will include print ads in national and local outlets in the battleground states Arizona, Georgia, Michigan, North Carolina, Nevada, Pennsylvania, and Wisconsin.
The print ads will be in-language in media outlets targeting Indian, Chinese, Korean, Filipino, Vietnamese, and other South Asian communities.
“We are excited to announce our early investment into AAPI media, building on our campaign’s intentional, aggressive outreach to the voters that sent President Biden and Vice President Harris to the White House in historic numbers in 2020,” said Biden-Harris 2024 campaign manager Julie Chavez Rodriguez.
“Our first ad, ‘Family Business,’ communicates the clear choice facing the AAPI community next November—between President Biden’s commitment to investing in our small businesses and our families, or MAGA Republicans solely focused on tax breaks for the wealthy and powerful corporations.”
The Pew Research Center reported that 72 percent of Asian voters in the 2020 election contributed to Biden’s victory and only 28 percent voted for former President Donald Trump.