PH takes the global stage in tourism at World Travel Market London

Photo from World Travel Market – WTM London/Facebook

The World Travel Market (WTM) 2023, which unfolded on Nov. 6 and 7 and continues until today, Nov. 8, has proven to be a significant opportunity for the Philippines to shine on the global tourism stage.

This esteemed event, hosted at the ExCel Convention Centre in London, United Kingdom, welcomed the Department of Tourism (DOT) and the Tourism Promotions Board (TPB) Philippines to present a myriad of attractions, destinations, and tourism circuits.

WTM London welcomed thousands of tourism professionals and leaders from across the globe. The Philippine Pavilion featured remarkable destinations, cultural marvels, and the warm hospitality of the Filipino people.

The country’s participation at WTM highlights its diverse tourism offerings and aligns with the goal of positioning the Philippines as a tourism powerhouse in Asia.

Some of the destinations highlighted in the Philippine Pavilion are Intramuros, Palawan, and the Chocolate Hills of Bohol. The pavilion also features Siargao, one of Asia’s top islands according to CNT Readers in 2023.

DOT Secretary Christina Frasco led the Philippine delegation at the World Travel Market Minister’s Summit in London. Here, she emphasized the Philippines’ approach to tourism education, focusing on delivering “quality tourism education” to Filipinos.

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The Philippine government has adopted a multifaceted approach to tourism education, encompassing basic education, technical vocational education, and higher education. This comprehensive strategy aims to bridge the gap between industry requirements and the readiness of tourism graduates to enter the workforce.

Through collaboration with educational institutions, the DOT strives to ensure that graduates are well-prepared for employment opportunities tailored to their courses. The Philippines also stands out as a hub for education tourism, attracting not only Filipinos but also foreign professionals.