Cher dips into the gelato business with ‘Cherlato’
Photo from cherlato_gelato/Instagram
Believe it or not, the legendary pop icon Cher can do almost everything—from singing to selling ice cream.
In a sweet surprise for her fans and food enthusiasts, the multi-hyphenate singer has ventured into the world of frozen delights with the launch of her very own gelato company, aptly named “Cherlato.”
“Created by Giapo, curated by Cher,” the company is a team up with Gianpaolo “Giapo” Grazioli, a renowned gelato artist hailing from New Zealand, which is a testament to the collaborative effort that has gone into making this gelato venture a reality.
On July 3, the “Believe” hitmaker took to Instagram to share the good news with her fans, captioning it with, “Yep, this is real …I’m launching my gelato …Watch out LA! All started five years ago, and now it’s finally HAPPENING. More to come.”
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True enough, the “Cherlato” ice cream truck has begun traversing the Los Angeles neighborhoods since the release, updating customers on their whereabouts via the “Cherlato” Instagram.
The latest stop? Santa Monica, California, where people got to try the different gelato flavors on Oct. 8 at the iconic “The Bungalow.”
These different flavors bear the 77-year-old icon’s creative touch, making them a must-try for those seeking a unique frozen treat experience. Among the noteworthy options are “Snap Out of It! Kefir and Cardamom,” “Breakfast at Cher’s Coffee & Donuts” (complete with a glazed donut), and “Chocolate XO Cher.”
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You don’t have to worry about missing last week’s event because the gelato truck will hit the road once again from Oct. 13 to 15 at three different stops.
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So, if you find yourself in Los Angeles and see an ice cream truck, don’t be surprised if it turns out to be “Cherlato,” serving frozen treats that are sure to leave you singing, “do you believe in life after gelato?”
