Google Search Now Has a 360 View of Sneakers for Shoppers
A new Google Shopping feature lets you browse sneakers in 3D. You may zoom in to see fine details like fabric textures and designs.
Also, it uses augmented reality (AR) to show how the footwear would look in your surroundings. As a result, you can make better decisions when buying shoes online.
At the time of writing, big-name brands like Sperry, Merrell, Saucony, and Vans were using the feature. However, Google rolled out a feature to help small businesses participate.
More details about the new Google Shopping upgrade
Google said any brand with 3D shoe assets could participate in the new feature. Yet, it also understands that most businesses do not have such digital models.
That is why the tech giant developed a new tool that lets them create “spinnable images” from regular photos. The brand would need to submit pictures of its products from various angles.
Then, Google Shopping AI will stitch them together into 3D models. Lilian Rincon, senior director of shopping, said:
“To make this process more efficient and cost-effective, we’re announcing a new way to build 3D visuals.”
“Thanks to our advancements in machine learning, we can now automate 360-degree spins of sneakers using just a handful of still photos (instead of hundreds).”
Shyam Sunder, group product manager at Google, explained the new feature. He said the company designed it to emulate the experience of shopping at a brick-and-mortar store.
Sundar explained, “Now you can see the shoe’s details up close on your phone, from any texture the sneaker might have, or if you need a closer look at the sole or upper.”
Danielle Buckley, director of product for consumer shopping, told The Verge, “Shoppers engage with 3D imagery 50 percent more than static ones, which presents a big opportunity for brands.”
Snapchat also rolled out a feature similar to the one from Google Shopping. Instead of sneakers, it focuses on 3D eyewear samples.
Technology affects how people choose and buy products nowadays. In response, you should try these platforms, even their free versions.
That will help you improve your career or business. Also, you can adapt to these digital business trends by reading more Inquirer USA articles.