Webinar on consumer mindsets in ‘new normal,’ Sept. 8

SAN FRANCISCO – The post-pandemic world is a challenge for marketers and advertisers faced with new consumer behaviors, attitudes and outlooks in the “new normal.”

To help companies build relevant strategies for the fast-evolving U.S. consumer market, TFC will host a live webinar, “Breaking Barriers: Insights on Multicultural Mindsets” Sept. 8 at 10 a.m. Pacific.  TFC is the flagship media network of leading Filipino media and entertainment company ABS-CBN.

TJ Manotoc, ABS-CBN North America news bureau chief, will moderate the webinar, which will feature three speakers:

• Asian Americans’ Mindset and Outlook in the Post Pandemic New Normal

Iris Yim, principal and chief strategist of Sparkle Insights.  Yim is also the vice president and research chair of the Asian American Advertising Federation and co-author of the award-winning Asian American Market Report published by Phoenix Marketing International in 2005 and 2009.

• Painting a Complete Picture of the Filipino Viewer by Leveraging Comscore TV Data

Lisa Casparian, manager, account management for the national networks team at Comscore. A veteran in the media research industry, Casparian has worked for Disney Cable Networks Group, Sony Pictures Television, Crown Media Family Networks, and Game Show Network.

• Reaching the Asian Market by Partnering With TFC

Francis Noces, head, partner marketing, ABS-CBN International. Noces, who currently oversees the creation of packages and products of services for TFC and MYX advertising clients, has a decade of combined experiences in marketing, communications, project management, e-commerce, B2B partnership marketing and sales management.

To register for the free webinar, visit https://callboxinc.zoom.us/webinar/register/WN_GBp54ocaQdyEkU97AihZfg?utm_campaign=Webinar