8 Tips For Better Online Business Reputation Management With VelSEOity
Are you considering investing in reputation management methods that will help in your brand development and growth? The following reputation management techniques from Cormac Reynolds of VelSEOity.com apply to small local companies and large organizations and will give significant results when implemented correctly.
Your business can go from being a standard listing on Google to the top of the pack if you focus on improving your online presence.
1) Refine your Customer Service
Your zeal to deliver quality work should be in tandem with that of providing excellent customer service. How you engage with your clients will influences how they relate to your business. Therefore, interaction can build or destroy a brand’s reputation.
2) Involve Customers in your Business Decisions
You can encourage customer loyalty and manage the business’ reputation by engaging with your customers. Involving them in business decisions can be beneficial.
You can do this through informal questions and requesting them to share their opinions and ideas via a customer survey. It is a method that will also help generate goodwill.
3) Deliver Good Work, Get Reviews
You improve your odds of landing positive reviews that, in turn, boost your online reputation if you strive to deliver excellent work. Reviews are the order of the day in this world of commerce that hunger for consumer approval. Customers will gladly give a useful review if they get quality products or services and an unforgettable experience.
You can rely on reputation management software to help with merging these things in your product or service delivery. Your customers’ review will help increase your popularity and boost your SEO rankings and convince future customers to do business with you.
4) Respond to Negative Reviews
Many business owners dread getting negative reviews, and some opt to avoid responding to them. However, the silence will speak loudly to your customers, implying that you agree with what was said. As a result, future potential customers will assume you do not care.
That is why you should respond to the negative reviews while maintaining your cool. Doing so can inevitably help you have better customer relationships and be a catalyst for improving your SEO efforts.
5) Use Charity to Change Public Perception
If your battles with a negative reputation seem to be an uphill task, you can save face by opting to engage in charity work. Microsoft is one of the famous companies known for its charitable giving, which has helped change the corporation’s reputation from what people had back in the 90s.
That small act of kindness can make a significant difference in how your current and prospective customers or clients perceive your brand.
6) Have Fun with your Brand Voice
Consider what makes you love, follow, and interact with some companies on social media? What makes you enjoy doing this? Often, popular brands speak with a voice that evokes feelings.
Strive to achieve the same even when talking or covering serious topics. Speak directly to your target audience, letting them know about the team behind the brand.
7) Learn from Negative Interactions
Sometimes, that negative comment you get might not be because of something you did or said. In such instances, you should take a step back and assess what was said. Always pay attention to what every customer or client says for better online reputation management.
The small changes you will make to your product or service, training your staff, or updating the descriptions can make a significant difference in how people perceive and relate with your brand or company.
8) Set a Google Alert for your Brand or Business Name
Set a Google Alert for your brand or company name instead of scoping the internet for their mentions. You will then get notifications based on the keywords associated with your brand or business name.
Google will alert you of both the positive and negative remarks made so you’ll always be on top of your online reputation..