Review Aggregator ‘Rotten Tomatoes’ Set to Link Ticket Sales With Rating
Rotten Tomatoes is taking another step to verify that users posting a rating of a movie have actually seen it.The review aggregator says Thursday that users who purchase tickets on Fandango will get a verified badge next to their review, beginning with films out this weekend like “Booksmart” and “Aladdin.”
Rotten Tomatoes Now Requiring Users to Verify Ticket Purchase to Impact Audience Score https://t.co/6bJPKTcPS0 pic.twitter.com/xYy6WizFv1
— /Film (@slashfilm) May 23, 2019
The verified audience scores will also be displayed on Fandango, which owns Rotten Tomatoes.Fandango president Paul Yanover says in a statement that this step will increase consumer confidence in the sites.
Rotten Tomatoes’ had been a place where trolls could post negative scores for films that hadn’t been released, which happened recently to “Captain Marvel.”
Rotten Tomatoes is moving ahead with a plan to require proof that a user has seen a movie before allowing a "verified" review https://t.co/Wa1JaI28IZ
— Erik Hayden (@Erik_Hayden) May 23, 2019
The company responded by shutting down user reviews until a film officially hits theaters. Exhibitors AMC, Regal and Cinemark will join later this year.
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