Asian American marketing-advertising summit set in LA

LOS ANGELES — The largest national conference focusing on Asian American advertising, marketing and the Asian consumer is now open for registration.

The Asian American Advertising Federation’s (3AF) Asian Marketing Summit, (3AF Summit) will be held in Los Angeles, California on June 1 and 2.

The 3AF Summit is a unique forum for industry leaders, content creators, media companies, corporate marketers and other partners to converge in an in-depth discussion of the Asian consumer opportunity.

This year, industry experts will discuss the dimensions of Asian American consumers, from civic participation and entrepreneurship to building a successful case for diversity and inclusion and various approaches and channels to reaching this consumer.

Speakers include executives from Buzzfeed, McDonald’s Corporation, Nielsen, Tufts University, the National Asian American Survey, Sparkle Insights, Selffii Intelligence, Inc. and others.

Prior to the Summit, the 3AF will host the 3AF Asian Marketing Boot Camp, designed especially for those new to Asian marketing or those who want a refresher course on the critical basics. The 3AF Boot Camp will be held on May 31 from 1 p.m. to 5 p.m. and requires separate registration.

3AF President Jay Kim said, “Asian American is the fastest growing segment, yielding not only economic but also political power. At the same time, due to rising Asian economic powers and technology advances, lessons in Asian American marketing have implications in global marketing. Our Summit not only brings together experts in Asian marketing in the U.S., but also from Asia to share and create new ideas.”

Sponsors of the 3AF 2017 Asian Marketing Summit include Nielsen, Comcast, CMPG, Saavn, Inquirer.net and others. To register for the 3AF Summit, visit the 3AF’s event website at: https://www.picatic.com/3AFSummit2017

The Asian American Advertising Federation (3AF) is a national trade organization comprised of Asian American advertising agencies, Asian market advertisers, Asian media companies and other industry specialists.