How to Set Up Google Ads? A Quick Tutorial

12:42 AM February 25, 2019

To start your campaign, click here, find the “get started now” button, and sign up for an Google Ads account. Once you’re logged in, click the “create your first campaign” button. We’ll break down the popular question, “how do google ads work?”

Setting Up Google Pay Per Click

1.Decide Your Campaign Type and Name it

First, choose the campaign type. For the time being we highly recommend choosing the “search network only” option. After this, decide on a name for your campaign. Also, remove the check box on “include search partners” for now (this is something you can always change at a later date). This can change the cost of using the google search engine, and can be adjusted at a later time.

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2. Choose Geographic Location for Ad Placement

Next, you decide on how large or small of an area you would like to focus on. You can choose entire countries, regions of countries, states, provinces, or cities. You can even focus on US congressional districts. You can also set up pre-determined geographic areas to target in your campaign identified with latitude-longitude coordinates, or even the radius from a certain location. In order for you to do this, you’re going to have to use the “let me choose option” located in your google settings.  From there, choose the most appropriate area for your businesses marketing content.

3. Choose “Bid Strategy” and Set Budget Limits

Change the default “bid strategy” to “i’ll manually bid for clicks.” This gives you more control over your advertising options. If you want to return to the default bid strategy in the future you can easily do so.

Your daily budget is the maximum that google can legally charge you each day. Odds are you’ll definitely hit that maximum on most days. However, google offers many different payment options,

”You can make payments before your ads show (manual payments) or make payments after your ads show, and have those payments made automatically (automatic payments). Some businesses are also eligible for a Google credit line (monthly invoicing).”

This will help you determine the google pay-per-click cost of your specific marketing strategy.

Set your daily budget so that if you screw up big-time, your checking account won’t get emptied out. You can always come back and change the rates later, but it’s important to have a safety net.

 4. Ignore the “Ad Extensions” Section(For Now)

This is a huge part of any campaign, but leave this for now and add these later after you’ve finished all nine essential steps.

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Click “save and continue.”

5.”Create your first ad group, and write your first ad

More people click on ads when the headline includes the keyword they’re searching for. Use your keywords in your headline when you can. You’re limited to 25 characters here, so for some search terms, you’ll need to use abbreviations or shorter synonyms.”

The second and third lines allow for 35 characters of text each. In most markets, you’ll be more successful if you describe a benefit on the second line, followed by a feature or offer on the third line. Even after the ad is posted you can later optimize for what changes need to be made.

Even though google places the field for your display URL when your ad displays on the search results page, its URL will actually show up right below your headline. The display URL must be the same as your site’s. However, the landing page doesn’t have to be the same.

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The last line is your actual destination URL, or your specific chosen landing page.
Here’s the short version of your ad template:

  • Headline: up to 25 characters of text
  • 2nd line: up to 35 characters
  • 3rd line: up to 35 characters
  • 4th line: your Display URL

6. One of the most important steps is completing your keyword field on your account

Paste in your keywords. Start with just one set of keywords and use the different match type indicators that will be listed below. When you’re getting started, it’s not a good idea to dump an excessive amount of keywords into the field. Start small and build up from there.

7. Set your maximum cost per click

After you set your maximum price per click (called default bid), keep in mind that every single keyword is a different market. This means that each keyword will require a different bid price. Google will let you set up bids for each keyword later on. This is one of the most important steps in the google pay-per-click process.

If your budget isn’t very high, it’s important to bid on low cost keywords so that your ads can be seen by as many people as possible. Based on the limitations of your budget, you will drain your resources if you’re using too many high-priced keywords. This will give you a better idea of the cost of google pay-per-click.

8. Review everything

Make sure your advertising settings are optimized as much as possible. Check your total cost per click to see if you’ll get the page positioning you want. Lastly, make sure all of your decisions and expenses are accounted for in your budget.

9. Enter your billing information

Your ads will start showing up as soon as you confirm your payment information.

Hopefully this guide has provided valuable insight into how google ads can work for your business or venture. The question of how much to spend for search engine advertising is common; we hope to have covered the fundamentals of google ads so that you can get your business thriving in the digital world.

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TAGS: Google Ads
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