2019 Guide: Facebook Business Page Ad Size Dimensions

Every advertiser is looking to separate themselves from others, the question is how do they do that.  From fighting for precious real estate to having to try to stand out to users. Available in both image and video format, we’ll be discussing the optimized ad size.

Image Guidelines

• Recommended image dimensions is 1200 x 628 pixels.
• Minimum width and height 600 pixels.
• Images with 20% text or more could increase chances of failed delivery.
• Recommended aspect ratio is between 9:16 to 16:9but crops to 1.91:1 with a link.
• Recommended image formats are JPG and PNG.

Character Limits

• Text: 215 characters
• Headline: 25 characters
• Link description: 30 characters

The United States Facebook video advertising posts have increased by 94 percent year over year with a video audience of 8 billion daily views.  This is mainly due in part to the fact that businesses are shifting their focus to only video. This is how to advertise on the Facebook feed via video.  Facebook ad size and Facebook ad dimensions.

• Recommended to upload the highest resolution video possible.
• Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16).
• Recommended video formats are .MP4 and .MOV (see full list here).
• Max video file size is 4GB.
• Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
• Video length max is 240 minutes.

Character Limits

• Text: 125 characters
• Headline: 25 characters
• Link description: 30 characters

Facebook Carousel Ads are one of the best ways to showcase your brand with a multitude of images or videos.  For retailers, it’s important to show various colors and sizes and other vital details in order to convert. This format is available for video and image on all carousel ads.  They are also available on six different ad types.

Carousel Types

• Facebook Feed (Image and Video)
• Facebook Right Column
• Facebook Audience Network Native, Banner and Interstitial
• Messenger Home
• Facebook Instant Articles
• Facebook Marketplace

Luckily, there’s only a few differences between each ad type within Carousel for image and video ads.  See the specs here:

Carousel Image Guidelines

• Minimum width and height of 600 pixels (minimum 254 x 133 pixels for Messenger Home Carousel Ads).
• Minimum 2 cards and max of 10 cards per Carousel Ad.
• Recommended ratio is 1:1.
• Max image size of 30MB.
• Recommended image formats are JPG and PNG.
• Images with 20% text or more could increase chances of failed delivery.

Video Guidelines

• Recommended resolution is a minimum of 1080 x 1080.
• Minimum 2 cards and max of 10 cards per Carousel Ad.
• Recommended video formats are .MP4 and .MOV.
• Max video file size is 4GB.
• Video length is 240 minutes.
• Video thumbnails with 20% text or more could increase chances of failed delivery.
  

Character Limits

• Text: 125 character
• Headline: 40 character
• Link description: 20 characters (optional on Instant Articles).

Right Column Photo Ads

The sneaky right column ads, this is the highest converting Facebook ad, however they are the highest cpc of all Facebook ads.

Image Guidelines

• Recommended image dimensions is 1200 x 628 pixels.
• Minimum width and height of 600 pixels.
• Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.
  
• Recommended image formats are JPG and PNG.
  
• Images with 20% text or more could increase chances of failed delivery.

Character Limits

• Text: 215 characters
• Link description: 30 characters
• Headline: 25 characters
• Facebook In Stream Ad Dimensions

These ads are different from regular feed ads because they only last 5 to 15 seconds.  According to CPC Strategy, the average on target rate and a completion view rate of 70 percent.  They are quick and easily digestible and perfect for easy interaction.

Video Guidelines

• Recommended to upload the highest resolution video possible.
  
• Recommended aspect ratio is 16:9 (ratios fall between 9:16 to 16:9).
  
• Recommended video formats are .MP4 and .MOV.
  
• Max video file size is 4GB.
  
• Video length is 5 to 15 seconds.
  
• Highly recommended to include video sound.
• Video thumbnails with 20% text or more could increase chances of failed delivery.

Character Limits

• Text: 125 characters
• Headline: 25 characters
• Link description: 30 characters

Facebook Instant Content Article Ads

If you’re looking for a way to promote content across Facebook, the release of Facebook Instant Article ads allows a quick loading and fast way to show off your content.  Advertisers can place ads within the articles also.

Image Guidelines

• Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.
• Recommended image formats are JPG and PNG.
• Recommended resolution is 1,200 x 628 pixels.
• Minimum width and height of 600 pixels.
• Images with 20% text or more could increase chances of failed delivery.

Video Guidelines

• Recommended to upload the highest resolution video possible.
• Video thumbnails with 20% text or more could increase chances of failed delivery.
• Recommended aspect ratio is between 9:16 to 16:9.
• Recommended video formats are .MP4 and .MOV.
• Max video file size is 4GB.
• Video max length is 240 minutes.

Character Limits

• Text: 125 characters
• Headline: 25 characters
• Link description: 30 characters