The Best Methods to Maximize Facebook Performance in 2019

01:07 AM February 09, 2019

It has been a year since Facebook has completely redesigned its news feed and we are still learning the best ways to post on Facebook.  It aimed to put a lot more focus on personal engagement and in addition, it decreased page reach. While organic page reach has been declining for years, there has been a great deal of decline in Facebook referral traffic over 2018.  The goal for many should be to reduce your reliance on Facebook, however, it’s understood that this can sometimes be much easier said than done. We’ll take a look at the Facebook posting and the most effective ways to do so in 2019. Video is still the number one performer, we’ll break it down. How to boost your Facebook ad performance.

How To Boost Your Facebook Performance

High-Quality Video is King

High-Quality Video is King

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Video is the highest engagement of any of the media to drive traffic to your website, with 59 percent more engagement on Facebook users than any of the other platforms.  It’s really not even close when you break it down, a video has much more engagement than giveaways and just regular pictures.  If you want your Facebook page to succeed you need to be looking around 70 percent videos, 20 percent image page posts, and 10 percent link posting.  The social network will and still is pushing very hard on their watch now a platform, you don’t expect that to be changing any time in the near future, that’s for sure.  There are many different ways to post videos and certain lengths suit customers differently and you must bear that in mind when assessing what your content matter is that you’ll be sending out.

Best Time to Post or Run Your Ads

Best Time to Post or Run Your Ads

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Evenings are generally the best time to post however it is important that you are assessing your target audience network effectively.  If you skip this vital step then you won’t have success posting on Facebook to your business page, end of the story. “Every target audience is different and therefore these global numbers might not work for you, however, it doesn’t hurt to look at them and use them as a starting point if you don’t have any data.”  Generally, most businesses post during the day so we suggest trying out different times to see what works best for you. Users will be more open to your subject matter if they are able to take a break from the stresses of the day. Bear in mind when posting on your Facebook business page you’re trying to build a brand and engage clients, not just putting meaningless content out there for whoever to see.  It’s important that after you post something you have someone out there to engage your client and respond back. Even if you’re a fortune 500 brand, you want to seem as though you’re not untouchable, this is the key to building brand loyalty.

Weekends See the Most Engagement

Weekends See the Most Engagement

This is very similar to posting times, times that are on the weekends generally see the most engagement, for the exact same reason that it works in evenings.  There is generally reduced competition in feeds, meaning that your business will be showing up more. You need to factor in your custom audience and what people would typically be engaging with your postings.

Short Posts Perform Better

Short Posts Perform Better

Many Social media examiners and Facebook ads manager data agree that you should keep your post descriptions short, let your posts do the talking, not the descriptions.  This will be different, however, make sure that you’re trying out different things. It’s important sometimes to split test different items to see which ones are getting the most engagement.  Your Facebook business page is such a great tool that it’s important to remember that you’re building a brand, not just supporting a product. We hope this data has helped you and provided insight into how to kill your social media postings in 2019.

There are also options to boost your posts to increase engagement and while that does obviously work we don’t believe that it is the best strategy and sometimes your postings won’t even reach your target audience.  Organic reach of good content and general content marketing as a whole is the king and the best way to master social media marketing and give your fans online, this alone will boost your comments and shares without paid reach.

Published February 09, 2019; Updated May 21, 2019.

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