How to Promote on Instagram: An Instagram Marketing Strategy

/ 01:56 AM February 14, 2019

Anybody who is anybody knows that social media has drastically changed the way we interact with each other. Just take a look around; people are always staring down at their smart devices, many times mindlessly scrolling through their social media feeds. One app that has taken the world by storm is Instagram, a picture sharing platform that’s popularity allows content to be viewed all over the world. Meaning for you as a business owner this can be one of your greatest tools, allowing you to interact with an incredibly vast array of people, very quickly. But as the landscape of marketing is changing so is your Instagram marketing strategy. This is why I am here to lead you to a successful Instagram marketing strategy. From organic content to paid, it’s all included.

Instagram Marketing Strategy

Before you begin creating posts, there are a few steps you should take prior to starting. A complete plan that will show how exactly you are going to market your business on Instagram to achieve your goals. This  will allow you to map connections with your ideal audience, enabling you to convert them into paying customers. Additionally, a specific set of goals should be listed so as to identify exactly what accomplishments you want to make as a promoter. A customized plan of when to post, how to increase engagement, and how to use hashtags more effectively. It is wise to gather a set of 30 targeted hashtags researched explicitly for you and guaranteed to help your business reach a wider audience of customers. Detailed information about what numbers you need to track such as conversion rates, how people are interacting with your posts, and when they are commenting are all important factors to keep in mind. Any time someone is interacting with your page, it’s important to remember that you are building your brand. This is all part of marketing; it’s essential to be responding straight away, you want to seem as though you are an approachable brand. This has worked very well for companies in the past, and I guarantee it will work for you as well. It’s important to remember that this isn’t a one size fits all program; it is something that you will have to change and alter as time goes on.

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How To Promote on Instagram

How To Promote on Instagram

Wondering how to promote on Instagram? It can be a tricky thing to do, however with these tips it can make navigating the maze that is Instagram marketing an efficient process. First to consider would be giveaways; giveaways are an excellent way to get your product into the hands of potential consumers. You can offer products or merchandise  to people who follow, comment and tag two of their friends in the post. This is a great way to get free PR views from various audiences all over the world. This gives you exposure to many people, for just the cost of a couple of your own products! Another good way is to have Instagram stories featuring people responding to what you are promoting. Another good way to promote on Instagram is through paid advertising. You can choose to promote a vast array of posts, let’s say for example you want to promote your staple product. You will be charged a fee every time someone clicks on it. You will be able to see the total interaction, the conversions, and how much revenue is being generated directly from the advertising traffic.

Promote your posts on other social media platforms

It’s very important to use your other social media accounts to notify followers of your Instagram postings. Tweeting out a link or even sharing the post on facebook  gets your products and postings in front of as many eyes as possible. The key is to expose your posts to everyone you possibly can.

Modify Your username, so it’s easily searchable

Modify Your username, so it's easily searchable

This might be the difficult part, especially if the username that directly related to your name isn’t available. The key here is to keep your handle/username very simple, that way consumers will be able to easily find your account by just typing in the name of your business. If your user name is too difficult, it won’t be found easily by consumers, and they will lose interest searching for your product.

Use a high-quality profile photo

Use a high-quality profile photo

A strong profile photo will make a huge difference for users finding your brand in the first place. We like a photo of a well-known product or your logo; it’s important to use the same thing across social media, thus establishing what we call brand continuity.

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Conclusion

Whether you are using paid promotion or simple organic traffic, it’s important to use these tips in your Instagram marketing strategy. We hope this guide has helped you understand the maze that is Instagram marketing.

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