Accenture-Warriors to reinvent fan experience in new SF arena

Rendition of Warriors’ Chase Center planned for San Francisco’s Mission Bay neighborhood. CONTRIBUTED

SAN FRANCISCO — A multiyear partnership between the Golden State Warriors organization, GSW Arena, Accenture vows to “reinvent the fan and community experience at Chase Center and the surrounding district.”

Accenture (NYSE: ACN) has been named the official technology innovation partner for the Warriors and will begin its relationship this season at Oracle Arena.

Accenture will also be a founding partner of Chase Center, the state-of-the-art sports and entertainment complex to be built in San Francisco’s Mission Bay neighborhood, which is planned to open for the start of the 2019-20 NBA season.

Under the agreement, Accenture in collaboration with the Warriors will build an “immersive and engaging experience” for the guests and fans of the arena, restaurants, retail businesses, offices and plazas that will comprise Chase Center and the surrounding district.

Accenture and the Warriors will also define and create the underlying technical architecture and assemble the ecosystem of partners required for the Chase Center.

WATCH: Accenture reimagines Warriors fan experience. CONTRIBUTED
“Accenture has the talent, experience and insight to design and implement innovative experiences that will excite our fans, our tenants and the public while defining a new standard for community-centered sports and entertainment facilities,” said Rick Welts, president and chief operating officer for the Golden State Warriors. “We are pleased to have Accenture join our team as we prepare to break ground.”

Leading up to the opening of Chase Center, the Warriors and Accenture will utilize “Fannovate,” a fan-involvement effort to capture ideas from the fan community, the most promising of which could be incubated and prototyped as part of the Chase Center experience design.

“We will work hand-in-hand with the Warriors, as well as Fannovate participants, to define and enable an unparalleled set of experiences,” said Julie Sweet, Accenture’s group chief executive – North America.
Accenture will tap its network of capabilities, ranging from deep high-tech and media and entertainment experience to service design from Fjord, Accenture Interactive’s design and innovation unit, and mobility and analytics from Accenture Digital.

The partnership will also leverage the Accenture Lab in San Jose and Accenture Liquid Studio in Redwood City, which work with leading and emerging players in the Silicon Valley to invent, develop and deliver solutions for the Warriors’ vision for the Chase Center.