Salesforce For Small Business Owners: New Year’s Resolutions

/ 02:49 AM February 01, 2019

Right now, individuals are reviewing the past year and planning for that next visit around the sun, oftentimes resolving to concentrate on things such as weight loss, exercise, and self-care. It is equally critical for businesses — particularly startups and small businesses — to evaluate their progress and establish new goals. Continuous studies on entrepreneurship show that, like people, companies which identify their goals will probably accomplish them — and the secret sauce to accomplishing your goals is to write them down in a measurable and clear way. What will be the new target goals for the Salesforce for small business owners.

Because it is useful to hear what other people are thinking, we asked many small business leaders to share some of their 2019 business resolutions. Maybe their lofty entrepreneur ideas will inspire you to create a list of your own.


Salesforce for Small Business Owners: Concentrate on Inclusive Leadership

According to Danielle Steer, Managing Director or Lunar Startups, in 2019 they’ll be concentrating on inclusive leadership. Gender-diverse businesses are 15 percent more likely to outperform their national industry average, and ethnically diverse businesses are 35 percent more likely to outperform. The startup has goals for the next five years, and they see the creation of an inclusive and diverse environment as important to their success.

Entrepreneurship Tip: Share Knowledge

According to Bernard Morgan, President and Lead Developer of Intelligent Control Systems +, in 2019 they resolve to decrease the quantity of times they need to say, ‘I’m not the all-knowing Magic 8-Ball of Intelligent Control Systems+.’ It’ll take mental energy and time, and just frustrates the staff member who holds that particular knowledge. Therefore, they’re going to concentrate some resources on the development of an employee online community and internal knowledge base.

Adopt a Nonprofit

According to Natasha Miller, Founder and CEO of Entire Productions, in 2019 they are going to adopt a nonprofit that they support not only financially, yet also with their resources and time. Also, they’ll encourage their employees to take a complete work day to volunteer for some type of organization of their choosing within the year.

Define Goals on a Quarterly Basis

According to Rick Nucci, CEO of Guru, their 2019 resolution includes rolling out a quarterly OKR (Objectives and Key Results) process. Also, they’re considering a new North Star process of decision making: “What Would Gritty Do?” or WWGD. And they promise to launch their 1st annual Office Dog Olympics — no participation trophies permitted!

Take Some Time for Professional Development

According to Debby Rizzo, CEO of Revenue Storm, in 2018, they began a

no-recurring-meetings-on-Fridays policy. Currently, any meeting that is scheduled on Friday has to be a brainstorm concentrated on improving results for customers, innovation, or improving the way they internally operate.


Those ‘Brainstorming Fridays’ have really been a great success and positive method of ending the work week. In 2019, they are evolving Brainstorming Fridays into professional and personal development. They are asking every employee to set aside one to two hours each Friday for things such as conferences, Trailhead courses, training, and volunteering.

They believe providing structure and time for personal development will assist employees in boosting their knowledge, expanding their thinking, and realizing Revenue Storm cares about their futures.

Develop a Healthier Work Environment

According to Clarence Bethea, Founder and CEO of Upsie, one basic resolution is that they want to develop a healthier food work environment for their employees in 2019. Currently they have way too much available junk food.


Optimize Customer Experience

According to Courtney Harrison, OneLogin Chief Human Resources Officer, as a customer-focused business and app of apps, they are committed to listening to, designing for, and partnering with clients to come up with smart options which drive business value. In the year 2019, they will concentrate on reliability to make sure that their clients have the accessibility they need, when needed.

Improve Resource Planning

According to Aric Bandy, President of Agosto, his business resolution includes spending more time on resource planning. Their dynamics change rapidly, meaning they must analyze the underlying business drivers to remain on top. Getting all drivers right is going to make or break the year, as well as solidify their growth expectations, hiring plan, and investment strategy.

Build a Community

According to Caroline Karanja, CEO of 26 Letters, being in Minneapolis, a yearly business resolution includes extending their reach geographically from one coast to another, yet specific to 2019, their resolution includes putting together a better community engagement plan then implementing it.

Prioritize philanthropy

According to Karen Okonkwo, Co-Founder of TONL, building on their message of inclusive communities, among their New Year’s resolutions for TONL includes giving back to charities in the areas surrounding photography and art.

Keep Calendar in Check

According to Jessica Barrett, Managing Director of Pymetrics, reducing their carbon footprint always is a business and personal resolution; however, this year she also resolves to calendar more time for herself. She says yes to too much and must be more disciplined about saying no to things which are not critical. She has compromised her well-being for things which ultimately do not have to happen now.

Improve Relationships

According to Patty Mah, CFO of Rethink, many of their 2019 resolutions have to do with boosting engagement and facilitating relationships with their internal and external parties alike. To arrive there, they plan to implement a customer community and increase social media exposure.

Add Retirement Planning

According to Natasha Miller, Founder and CEO of Entire Productions, this year they will change from a simplistic retirement plan to a 401k so their staff may place more aside for their retirements. They could not justify or afford a 401k plan before, yet now they’ll have the ability to open up the quantity of retirement savings everyone may do, and they are doing a matching program that supports their team members to invest in their future and thank them for their incredible work.

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