BINI’s Aiah turns her love for Christmas into ‘Aiahdvocacy’

Photo from bini_aiah/Instagram

Idol groups have long been a force for positive change, inspiring their fan base to take action and support meaningful causes.

In the Philippines, where the influence of idol culture runs deep, fans often organize advocacy campaigns for out-of-school youth and disaster-stricken communities. 

However, it’s not just the fans making a difference—idols themselves are stepping up.

For Aiah Arceta, a member of the nation’s girl group BINI, giving back is a personal mission. Through her “Aiahdvocacy,” the Cebuana idol turns the spirit of the holiday season into a heartfelt tradition. 

This “special love club project” sees her visiting various communities and facilities from September to December, spreading joy and support.

It honestly started with those videos and photos of different charities that I see all over social media tapos I keep telling myself how I really want to do something like that too. And for those who know me, I am a big Christmas person. I love the spirit of Christmas and how the…

— Aiah Arceta (@bini_aiah) December 13, 2024

In a post on X, BINI Aiah shared the origins of her advocacy, explaining that she was deeply moved by charity initiatives she saw online. 

“It honestly started with those videos and photos of different charities that I see all over social media tapos I keep telling myself how I really want to do something like that too.” she wrote. Known for her love of Christmas, she found inspiration in the warmth and generosity the season brings.

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A post shared by Aiah (@bini_aiah)

“Aiahdvocacy” was born out of her desire to share that festive spirit year-round. “So then I thought, why not I start a charity thing every month starting from September to December and try my best to share this feeling of Christmas that I always feel whenever it’s ber months na,” the beauty queen revealed. 

Reflecting on her blessings this year, she added, “It feels great to share and to be of service especially na love language ko ay acts of service. So it’s a win win for me.”

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A post shared by Aiah (@bini_aiah)

The project kicked off in September with a visit to a community in Tondo, Manila, where Aiah offered love and support to people from all walks of life. “Plus, I am lucky and blessed that I have friends, resources, and energy to do all these so why not make the most of it and create something great with it?” she said.