Ohai launches new virtual assistant to improve family dynamics

Meet O, the Fil-Am-founded AI assistant for families

Ohai CEO and founder Sheila Lirio Marcelo dedicates the project to caregivers and chief household officers
/ 07:41 PM February 08, 2024

Ohai launches new virtual assistant O for household coordination

Ohai launches new virtual assistant O for household coordination | Screencap from Ohai website

If you’ve invested in your own digital helpers around the house, then this new virtual assistant for families is right up your alley. On Jan. 22, family-oriented tech company Ohai launched its first virtual assistance platform powered by artificial intelligence.

Led by Filipino-American entrepreneur Sheila Lirio Marcelo, Ohai’s founder and CEO, the team approached the project with high hopes of leaving a positive impact on busy families and households. The company has also strived to help the resident multitaskers of every family take more practical approaches to caring for themselves and their loved ones.

Ohai’s AI household assistant dubbed “O” is an all-purpose digital companion that monitors families’ schedules, scans emails, books appointments, coordinates daily errands, and accomplishes other task-tracking duties. It functions as a virtual organizer to lighten the mental load of every household and avoid conflicts within families worldwide. O specially caters to “chief household officers” who bear the brunt of family endeavors.

“With Ohai, my commitment to positively impacting families globally is stronger than ever,” Marcelo shared on Ohai’s website. “We are focused on developing solutions for Chief Household Officers, primarily women, helping them achieve their utmost potential.”

Marcelo added that Ohai’s virtual assistant pinpoints and resolves communication issues that negatively impact family dynamics. These include divorced parents who need to look after their kids and families who live in separate homes or cities, to name a few. 


Ohai’s latest project also alludes to Marcelo’s time at family marketplace Care.com, where she developed a penchant for serving families and caregivers for over 14 years.

Though most humans now use AI to accomplish tasks, Ohai created O to learn alongside its users in completing to-do lists and agendas every day. O’s free interface provides schedule summaries and calendar alerts, while its premium version delegates tasks among family members and takes appointments by phone calls.

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TAGS: artificial intelligence, family, Tech-Featured
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