Those Giants, Warriors, and Kings cheer cards you see in SF? A Fil-Am artist created them
Photos from Twitter/SF State; LeRoid David’s Instagram
With a knack for capturing the smiles of sports icons and Filipino culture, artistic dynamo LeRoid David is weaving his creativity into the bustling city of San Francisco.
Raised in San Francisco, David’s artistic flair emerged early on in his life. But he harnessed his skills at San Francisco State University where he earned a BA in Visual Communications.
His creative prowess led him to crafting identities and logos for various clients, but he found his footing as a comic artist. His brilliant strokes unfolded in the 2003 Filipino-American independent, Patricio Ginelsa-directed film “Lumpia” where he served as associate producer and art illustrator.
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But that was just the tip of the iceberg. His artistic career grew as his illustrations graced more video and film projects, even appearing on the music video of the Black Eyed Peas’ “The Apl Song” in 2004.
Arts and sports collide
This series of creative flexes (in a good way) caught the eye of the sports world. Starting off with the Giants, he kick-started his creative stint in 2022 by crafting cheer cards that feature sporting legends.
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These adorable portraits became memorabilia that were handed to fans during home games. “I started out creating cheer cards for the Giants,” David shares in a TFC interview. “And I got to do the Warriors and then the Sacramento Kings.”
Crossing over to the culinary scene, David also revamped The Lumpia Company branding with his own creative touch. From caricatures of chef Alex Retodo to the rapper-entrepreneur E-40, his artworks became a masterpiece in the scene.
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“The co-owners, one of the coolest things that they’d done was blowing up that artwork and putting it in their stand,” David recalls.
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In 2022, his creative journey once again scaled new heights when the Giants asked him to design the official T-shirt giveaway for their Filipino Heritage Night. His Pinoy pride was evident in the design. “It’s something that you incorporate with the color of our flag and baseball in one. It’s such an incredible feeling.”
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He’s also forayed into designing for Bay Area breweries as well as contributing again to the follow-up film, “Lumpia with a Vengeance” to add to a long list of accolades and awards he’s accumulated throughout his career.
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As he continues his creative evolution, David sees himself inspiring the next generation of Filipino-American artists. “My kids can look back and say, ‘wow, my dad did that,’” David reflects. “Growing up in the Bay Area, I didn’t see a lot of Filipino-American representation out in the media. But now, as artists, we have the opportunity to do so.”
With each stroke of his creative hands, David is helping change the artistic landscape in the US, breaking stereotypes and leaving an indelible mark on whatever medium he works and especially in many Filipinos’ hearts.
