Vanessa Hudgens in Talks to Become the Face of ‘Love the Philippines’ Campaign
In a venture to promote the allure and beauty of the Philippines, the Department of Tourism (DOT) debuted its highly-awaited tourism campaign, “Love the Philippines.”
The tourism drive aims to capture the interests of travelers globally. The campaign’s launch follows the government’s announcement that it’s considering Hollywood actress Vanessa Hudgens as the Global Tourism Ambassador.
With her Filipino American roots and 50-million social media following, Hudgens brings a unique outlook and influence to the campaign.
This makes her an ideal choice to represent the vibrant cultural tapestry of the country. However, the department hasn’t confirmed that she will be the face of the campaign.
'THE PHILIPPINES LOVES YOU!'
LOOK: Toni Gonzaga shares a photo of herself posing with “High School Musical” star Vanessa Hudgens, who’s currently in the country to film a travel documentary. | @HMallorcaINQ pic.twitter.com/kbxipctvDy
— Inquirer (@inquirerdotnet) March 31, 2023
The Launch of “Love the Philippines” Campaign
The esteemed advertising agency DDB Group Philippines created the “Love the Philippines” campaign. This marks a valuable shift in the DOT’s strategies to promote tourism.
It will replace the old slogan, “It’s More Fun in the Philippines,” which has been in use for more than a decade now. Under the leadership of Tourism Secretary Christina Frasco, this new venture sets out to rekindle enthusiasm for the Philippines’ stunning landscapes, rich culture, and warm hospitality.
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At a press conference held on Tuesday evening, Secretary Christina Frasco expressed her gratitude to Vanessa Hudgens for her collaboration with the country.
A Tourism Campaign for Every Filipino
While the actress unquestionably adds star fame to the campaign, Secretary Frasco noted that “Love the Philippines” is an all-encompassing tourism venture.
Frasco also describes the campaign as a love letter to the world, highlighting the reciprocal benefits that can be earned from traveling and loving the Philippines.
President Ferdinand Marcos Jr. expressed his support for the tourism campaign. He also emphasized that the authentic love that all Filipinos share fuels the campaign.
Who is Vanessa Hudgens? Embracing her Filipino-American Heritage
Born to an American father and a Filipino mother, Hudgens has a deep connection to her Filipino roots. She has appeared in some movies on the giant streaming platform Netflix where she plays the lead role.
Well-known for her roles in famous movies like “Spring Breakers” and “High School Musical,” she has not only made waves in the entertainment scene, but also welcomed her heritage as a proud Filipino American.
Through her fame and digital influence, she is indeed a powerful advocate for Philippine tourism. With her captivating updates and posts, she shares her adventures and experiences.
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By doing this, the actress is sharing glimpses of the wonders of the country, warm-hearted Filipinos, and cultural heritage. Her efforts of sharing on social media resonate with millions of followers. This way, she was inviting them to discover the Philippines and immerse themselves in its unique allure.
Overall, the launch of “Love the Philippines,” campaign opens up a new chapter in the Department of Tourism’s ongoing efforts to feature the beauty and diverse culture of the country.
Although the authorities didn’t confirm yet of Vanessa Hudgens’s representation of the campaign, she was an exceptional Global Tourism Ambassador. She aims to help the Philippines be discovered worldwide.
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