7 Ways to Grow on Instagram in 2023
Are you tired of seeing your Instagram follower count stagnate despite your best efforts? Don’t worry; you’re not alone. With over 1 billion active users and harsh competition, Instagram can be a tough nut to crack.
With the right strategies, however, you can grow your account and reach a wider audience. Whether you’re an influencer, a business owner, or just someone looking to build your personal brand, there are numerous ways to boost your Instagram presence, and in this post, we’ll look at some of the most effective ones.
(i) Optimize Your Bio
It makes sense to first by going checking your bio as it is the first thing that people see when they visit your page. Remember, first impressions matter, so you should ensure you have a compelling bio that not only encourages people to follow you but tells what you have to offer. Say in an engaging manner what makes you different, and do not forget the basics, like website links and contact details.
(ii) Optimize Your Captions
Your Instagram post captions provide a valuable opportunity to engage with your audience, encourage referrals, and grow your following. You can make the most of this opportunity by tagging people, asking questions, and initiating conversations.
Inviting your audience to participate and comment makes them more likely to share your content and bring their friends into the conversation. For a higher level of engagement, be more creative with the captions and consider auto likes for Instagram.
An expert tip is to provide offers or discounts and ask your fans to tag their friends and promote the offer. Do not forget to tell the story behind the post you are sharing.
(iii) Leverage Relevant Hashtags
Hashtags are one of the most powerful tools for boosting your reach and growing your Instagram following. To maximize their potential, you should conduct research on which hashtags are popular in your niche and relevant to your brand and content. By using a combination of these hashtags in all your content, you’ll be able to connect with people who follow those hashtags.
In addition to niche-specific hashtags, it’s important to incorporate popular industry-level ones to increase your visibility. Remember that Instagram allows up to 30 hashtags per post, so take advantage of this feature to mix and match your tags.
(iv) Consider Your Own Branded Hashtag
In addition to popular hashtags, you may also want to consider making and promoting your own. Whether it is specific to a certain or your business, a brand-specific hashtag is a great way to promote your marketing campaign and bolter your Instagram presence.
With a campaign-specific hashtag, you can even encourage others to include it in their content. This not only gives you free user-generated content but publicity as well, boosting your outreach and fanbase.
(v) Make & Maintain a Unique Brand Personality
After your bio, your feed is the second thing people will look at. In order to stand out and grow your business, having a unique brand personality is important. But how do you make your visual representation impactful and memorable?
Well, this is where consistency comes into the picture. Ensure you use the same color schemes, types of posts, tone of voice, and messaging in all your posts.
Your brand’s personality should be such that anyone who sees your post should instantly associate it with your brand. It should also be reflective of your company’s mission, values, and target audience.
(vi) Monitor Your Tagged Posts
In order to attract and retain a larger following, it’s essential to maintain a positive reputation on Instagram. A great strategy to achieve this is to closely monitor the posts tagging your brand. Since all tagged posts are publicly visible on your profile, eCentres suggest you will want to be aware of who is tagging you and what type of content they’re creating.
To stay on top of this, you can utilize the “edit tags” feature or adjust your settings so that you are required to approve posts before they appear in your tagged posts. This way, you can ensure that all content associated with your brand aligns with your values and messaging and present a consistent and positive image to your audience.
(vii) Get Local
Did you know that similar to SEO for sites, geotagging, and local hashtags also work for Instagram? Unfortunately, most people forget about their local audience when promoting their business online. Here’s a closer look at how to get local with Instagram:
Geotagging Posts- Geotagging your Instagram content is a powerful way to attract local users to your profile. Many people use Instagram’s search function to discover local content, and by adding geotags, you can increase your visibility in those searches.
By adding locations to your posts, you can be featured when someone searches for content on Instagram using a location search. This allows you to tap into a local audience and attract more followers to your profile.
Local Hashtags – Local hashtags serve a similar purpose by helping you reach people in your area who are interested in specific topics or niches. Many Instagram users follow local hashtags to discover new content, and by incorporating these hashtags into your posts, you can tap into this engaged audience.