Mr. Beast Backlash After Feastables Tweet | USA

Mr. Beast Faces Backlash After Urging Fans to Clean Up His Chocolate Bar Shelves

/ 08:11 AM March 10, 2023

People weren’t so sweet to Mr. Beast after he asked fans to clean up the shelves of his chocolate bar brand Feastables.

Moreover, he asked fans to move aside Hershey’s chocolates to make room for his products. In response, many people called him out online.

Some accused him of making his young audience perform manual labor. Others thought he was taking advantage of Hershey’s recent mishap with its International Women’s Day campaign.


Why were people bittersweet with his chocolate bar tweet?

Mr. Beast, also known as Jimmy Donaldson, is a 24-year-old content creator that specializes in organizing pranks and challenges with generous cash prizes.

For example, he launched a contest based on the popular Netflix series Squid Game. Participants wore the show’s iconic jumpsuits and competed for a chance to win $456,000.

Nowadays, he is the number one YouTuber in terms of subscriber count. According to Statista, Donaldson had roughly 136 million subscribers as of February 2023.

Despite his online popularity, Mr. Beast wanted to expand his brand outside the internet. In 2021, he launched a ghost kitchen called Mr. Beast Burgers. 

It doubled as a philanthropic effort to help small businesses that couldn’t operate during the COVID lockdowns. They cooked Donaldson’s menu items to earn income. 

In 2022, he unveiled his new line of chocolate bars called “Feastables.” The content creator promoted the brand by randomly distributing golden tickets inside the wrappers.


The mechanics resemble the plot of the movie “Charlie and the Chocolate Factory.” 

Consequently, he invited winners to compete for prizes inside a recreation of the whimsical sweets factory. The final winner went home with $500,000.

People know Mr. Beast as a generous online philanthropist, so they felt shocked to see Donaldson ask fans to clean his Feastables displays at supermarkets.

A Twitter user said, “It’s fascinating to watch the stage of capitalism where people are honored to do free labor for rich people that don’t care about them.”

On the other hand, fans complimented Donaldson for his alleged savvy business move. One tweet read, “Brilliant! Crowd sourcing the cleanup.”

Mr. Beast eventually deleted a related Hershey’s tweet. Moreover, the brand’s official Twitter page said it was a contest with a $5,000 cash prize.

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