Pepsi wants you to drink soda mixed with milk for the holidays

People usually use milk for eggnog or dip their cookies in it during the holidays. However, would you try Pepsi mixed with milk?

On Thursday, the beverage maker launched a campaign encouraging people to try the unlikely combo and share them with the hashtag #PilkandCookies.

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Why drink Pepsi with milk?

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You may have never thought about mixing Pepsi with milk, let alone trying it. Yet, the company’s chief marketing officer says it has been a thing for a long time.

“Combining Pepsi and milk has long been a secret hack among Pepsi fans,” said Todd Kaplan. “With the rise of the ‘dirty soda’ trend on TikTok and throughout the country, we thought Pilk and Cookies would be a great way to unapologetically celebrate the holidays.”

Dirty soda is a combination of soda, cream, and puree, and it has been a widely popular trend. According to Eater, TikTok had more than 700,000 mentions of the hashtag #dirtysoda in April.

Pepsi hopes to take advantage of the trend with the #PilkandCookies campaign. Moreover, Pepsi asked Lindsay Lohan, star of the Netflix holiday film “Falling for Christmas,” to help promote the unique drink. 

The beverage maker provides various ways to enjoy Pilk with a few recipes. You might want to try them yourself!

Naughty & Ice

Combine a cup of whole milk, a tablespoon of vanilla creamer, and a tablespoon of heavy cream. Next, pour it slowly into a cup of Pepsi and drink it while eating a chocolate cookie.

The Cherry on Top

Mix a half cup of 2% milk, two tablespoons of caramel creamer, and two tablespoons of heavy cream. Then, combine it into a cup of Pepsi Wild cherry and enjoy it with a gingerbread cookie.

The Chocolate Extreme

Blend one-third cup of chocolate milk and two tablespoons of chocolate creamer. Then, pour it into a cup of Pepsi Nitro and pair it with a double chocolate cookie.

The Nutty Cracker

Mix half a cup of almond milk and four tablespoons of coconut creamer. Next, pour it into a glass of Nitro Pepsi Vanilla.

The Snow Fl(oat)

Combine four tablespoons of caramel creamer and a half cup of almond milk. Then, place it into a glass of Pepsi Zero Sugar.

Conclusion

Pepsi mixed with milk is not a combo you would expect for a holiday drink. Yet, we should be more open to change nowadays.

The last two years have introduced surprising shifts in our daily lives, and we will see more of these in the future. 

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