Instagram Now Allows You to Schedule Posts

Instagram knows that businesses rely on social media networks nowadays. In response, it now lets users schedule posts on Instagram. 

It facilitates posting multiple pieces of content for marketing strategies and other purposes. You may access the new feature by having an IG business account. 

Fortunately, both methods only require a few steps. Even better, this article will explain these processes below. 

How to get an Instagram professional account

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A business or pro account may seem like an expensive service. Contrary to popular belief, you may turn your regular account into one for free. 

Start by heading to your profile and tapping the icon with three horizontal lines. You can find it in the upper right corner of the screen.

Tap the Settings option represented by a gear icon. Next, select the Account option. Choose the Switch to professional account option and then tap the Continue button.

Some accounts will have the Switch to professional account option immediately listed under the Settings option. Both methods will show a list of business industries. 

Select the one that fits your business and then tap the Done button. Afterward, tap the OK button to confirm your choice. 

Choose the Business and the Next option. Then, input your contact details and hit the Next option again. Alternatively, you may select the Don’t use my contact info option to skip this step. 

You may also use this part of the process to link your IG business account to your brand’s 

Facebook page. That way, you could schedule posts on Instagram easier.

Finally, tap X on the top right corner to return to the profile page. An Instagram business account lets you track the number of visitors, likes, and comments your content receives. 

In turn, you could determine the best times to post on IG. More importantly, you can schedule posts on Instagram more conveniently. Note that each user may only have five accounts. 

How to schedule posts on Instagram

Photo Credit: influencermarketinghub.com

We had to discuss getting a pro account first because you need one to schedule posts. Now that you have one, we can elaborate on this feature.

Begin by selecting the Advanced settings in your business account. Then, tap the Schedule this post option.

Choose the time and date when your content will go live. Afterward, confirm your selection by tapping the Schedule button. 

Congratulations, you have scheduled your first IG post! Remember that you may only schedule an image, video, carousel, or reel up to 75 days in advance.

Conclusion

Businesses expand not only by offering more products and opening new brick-and-mortar stores. Nowadays, they also have to grow their online presence. 

That involves posting more content on numerous platforms. However, that can become complicated if you post marketing materials manually.

Fortunately, you can now schedule posts on Instagram. The app can post content at the right time so that you can focus on other aspects of your business.