Meta 101: A Full Overview of Facebook’s Meta – What It Is, How it Works, and What the Future Looks Like
Metaverse is the new buzzword, dominating discussions and discourses on Twitter and across tech circles worldwide. Facebook CEO Mark Zuckerberg believes that the Metaverse is the future of the internet, promising a futuristic rebranding of one of the oldest and most popular social media platforms.
Zuckerberg first shared his vision of rebranding Facebook into Meta seven months ago, hinting that the organization’s future is the creation of the Metaverse. Speaking at Facebook’s Connect, Zuckerberg had explained that the term Meta offers a more accurate representation of what the enterprise is currently doing and its future endeavors.
Keep reading to explore a comprehensive overview of Facebook’s transformation into Meta and the Metaverse’s future.
What is Meta?
Zuckerberg rebranded Facebook into Meta Platforms Inc. to focus its future endeavors on the widely publicized and highly anticipated Metaverse. The term Meta originates from a Greek word, literally meaning “beyond,” and it refers to creating the next-generation Metaverse. But if you look closely, Meta is more than just Facebook or a virtual-reality space.
The enterprise has been involved in building several technologies that take connectivity beyond the confines of Facebook and mainstream social media. It encompasses various technologies and digital products owned by Zuckerberg’s organization, aside from Facebook.
Meta is the parent company of several subsidiaries, including Facebook, Facebook Watch, Facebook Portal, Messenger, Instagram, and WhatsApp. It ranks amongst the Big Five tech giants as one of the highest-grossing tech multinationals globally. In 2021, Meta acquired other digital platforms, including Giphy, Kustomer, Mapillary, and Oculus.
Meta Platforms Inc. is a technology conglomerate serving as an umbrella for multiple digital platforms and services. According to Mark Zuckerberg, Meta is an enterprise that “builds technology to connect people.” Meta is working towards its goal of shaping the future of the internet with its next-generation vision of the Metaverse.
The Metaverse is a virtual reality-based social platform with a fully integrated environment that allows users to enjoy all of Meta’s digital products and services in one setting. Meta is collaborating with other tech giants to offer its users immersive experiences. The Metaverse is a virtual reality platform that allows users to interact with other users in a fully-integrated digital environment. This platform will reinvent how we use technologies to communicate, watch, play and experience social media, much like Facebook did decades ago.
What is the Metaverse & How does it Work?
With the Metaverse, Meta is all set to launch a platform driven by multiple technologies, including augmented reality (AR), virtual reality (VR), and video-based tools. It is a digital universe for users to live, play, watch, interact, entertain and engage in every way imaginable. Tech observers envision the Metaverse as a digital universe where users can live, work, play, and stay connected with their loved ones.
Metaverse will transform connectivity and communications as a platform that allows users to connect with their family and friends using AR and VR tools. It will revolutionize everything, from holding business meetings and conferences to attending concerts with friends and traveling the world virtually. But how will it all work?
Zuckerberg had explained that the Metaverse will be a much “more immersive and embodied internet” where users can feel a part of the experience instead of merely looking at it. It is a virtual world where people will have digital avatars governing their work, entertainment activities, social engagements, and travel pursuits. Given Meta Platforms Inc’s extensive investments in virtual reality, for instance, the take over of Oculus in 2014, it’s safe to assume that VR is the bedrock of this digital universe.
Essentially, the Metaverse would work through augmented reality and virtual reality. Users will wear AR and VR headsets to enter the Metaverse, and shop, eat and play with their friends in an infinite digital universe. So, what can you do in the Metaverse? Just about everything and so much more!
A Digital Universe: Live, Work & Play
Can you imagine attending a virtual concert featuring Beyonce, with your friends tuning in from halfway around the world? Given our familiarity with platforms like Zoom, Facebook Watch, and YouTube, attending a concert online may not seem like a big deal. But imagine yourself inside the concert venue, looking at Queen Bey as she crones soulfully, with our friends by your side, when your body is back home, with a VR headset covering your face.
Concerts aren’t the only activity one can enjoy in the upcoming Metaverse. This interactive digital platform will allow users to choose and define their own experiences. For instance, artists can use it to visit art museums globally and create their artwork. Likewise, travelers can take a virtual trip to Paris and enjoy scones and coffee by the Seine.
Exploring the Metaverse
The Metaverse will be a game-changer for virtual reality gaming by providing highly realistic, immersive, interactive experiences. Gamers can enter the Metaverse for highly engaging co-experiences with their friends and interact with millions of people worldwide. Observers believe that the Metaverse will revolutionize online gaming with immersive VR experiences in a 3D environment that allows users to experience the game instead of merely playing it from a console.
For instance, a casino game in the Metaverse would allow you to feel like you’re sitting at the table, watching the dealer deal the cards. More amazingly, you will also be able to interact with the digital avatars of your opponents. The experience would be highly realistic, akin to being physically present in the casino.
Since the Metaverse will take approximately 5-10 years to materialize, exploring some of the best online casino games at NetBet can be your best option for now. . While these live online casino games don’t offer the same type of immersive virtual reality experiences, the thrill of gambling with a live dealer is undoubtedly enjoyable. [1]
What does the Future Look Like?
The future of the internet appears to be driven by sophisticated technologies like AR and VR. Plus, humans are using digital avatars to thrive within a digital universe. The Metaverse will bring the internet to life. Which allows users to experience everything they do rather than merely watch it unfold on their screens. Meta promises a sensually heightened experience. As Meta will enable users to immerse themselves in everything they do in the Metaverse, be it work, play or travel.
The Metaverse also aims to transform the digital shopping experience. It will allow users to plan virtual shopping dates with their friends. According to industry observers, the Metaverse would mimic the real-world shopping experience. This is possible by allowing users to enter virtual malls, try on digital clothes, and grab drinks after retail therapy.
The Metaverse will also leverage the work-from-home trend and the digital nomad culture. As it will allow organizations to work within virtual environments. For instance, teams could collaborate in a virtual office instead of long video calls on Zoom. Tech analysts note that Zuckerberg’s emphasis on defining the Metaverse as a digital universe. It seems like Zuckerberg indicates that it is more than just one platform, like Facebook or Instagram.
What the Future Holds
It is an entire universe comprising an abundance of interconnected and integrated virtual communities. Here, people or digital avatars can live, work, play, socialize and travel. Users will enter this world by putting on VR headsets, wearing AR glasses, or tapping into other devices.
Will the future of Meta capitalize on advertising revenues in the Metaverse? Mark Zuckerberg noted that ads would continue to be an integral element of Meta’s social media strategy. He also added that it’s a “meaningful part” of the Metaverse. Facebook’s business model currently revolves around using personal user data to sell marketers highly targeted advertising tools and products.
When carried onto the Metaverse, this business model raises several concerns. Suppose the Metaverse creates a virtual world that extracts highly sensitive personal data to improve targeted advertising. In that case, the Metaverse can violate the privacy rights of its users. While also putting them at risk of misinformation and abuse.
If we put these concerns aside until the Metaverse is a reality, we notice that Meta isn’t the only tech giant playing with the idea of a metaverse. For instance, big tech companies like Microsoft and Roblox also envision a metaverse of immersive and interactive experiences. Tech circles are abuzz with news of multiple metaverses. Many analysts argue that one enterprise cannot achieve this goal alone. Creating a metaverse or digital universe demands collaboration across the tech industry.
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Final Thoughts
Meta’s promise of the Metaverse has captivated millions worldwide with virtual communities that bring the internet to life. According to the CEO, the Metaverse could take five to ten years before its features and products become mainstream. However, if you look closely, several critical elements of the Metaverse are present in almost every home.
These elements include virtual reality gaming headsets, virtual work communities, project management, collaboration tools, and ultra-fast WiFi devices. The world is tied by the close-knit community we all know as social media. However, Meta intends to make it more accurate, immersive, and engaging. In addition, the Metaverse will transform the internet with its futuristic vision, enabling humans to exist within virtual communities.
