IT’S OFFICIAL: Tanduay Rum teams up with Golden State Warriors
Lucio Tan Jr. signs partnership agreement with Warriors Chief Marketing Officer Chip Bowers. INQUIRER/Mandy Chavez
SAN FRANCISCO — Tanduay Rum from the Philippines, Asia’s first and the world’s biggest dark rum brand, formalized its partnership with the 2017 NBA Champion Golden State Warriors, marking a first of its kind partnership between a Philippine brand and an NBA Championship team.
The agreement was signed by Warriors Chief Marketing Officer Chip Bowers and by no less than Tanduay President Lucio Tan Jr. , who flew in from Manila for the signing. Along with several key personnel from the Philippines, including Tim Walters, Tanduay cocktail engineer whose main expertise is formulating cocktail recipes that use various juices and liquors that mix well with Tanduay Rum.
Tanduay Rum Club is located at the mezzanine suite of Oracle Arena. INQUIRER/Mandy Chavez
“Tanduay is proud, and we as basketball fans are thrilled to be associated with the Golden State Warriors,” said Tan Jr. “The world champions of rum teamed with the 2017 NBA Champions? Let’s toast to that!”
As part of the partnership, Tanduay Rum will be designated as an official partner of the Golden State Warriors as well as the title sponsor of the team’s Tanduay Rum Club inside Oracle Arena, located on the mezzanine suite level.
Tanduay Rum will sponsor the Warriors’ Filipino Heritage Night. INQUIRER/Mandy Chavez
Tanduay Rum crafted specialty cocktails will also be available at select beverage stands throughout Oracle Arena. Tanduay Rum will also be presenting sponsor of the Warriors Filipino Heritage Night tailgate party on Sunday, October 29, as well as several other games within the year and will have a variety of signage integrated throughout the venue.
“With our over 500,000 Facebook followers from the Philippines and having a large Filipino following in the Bay Area, this partnership is perfect fit for both of our brands,” said Bowers. “This partnership is also another great way we are able to engage with our fans at a global level.”
Tanduay Rum’s history and legacy date back to 1854 and represents the triumph of the Filipino spirit around the world. Tanduay Rum is made with world-class, heirloom sugarcane, grown in the tropical islands of the Philippines, where the climate produces the sweetest varietals in the world. Tanduay Rum is a proudly Philippine made rum that is distinctly Filipino and undeniably world class.
