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FROM THE EDITORS: Introducing our US & Canada Section

04:01 PM December 01, 2016

We are pleased to announce the launch today of a dedicated US & Canada Section, which will carry the latest news about Filipinos in North America.

It’s time for a dedicated and expanded US & Canada Section. From January to October this year, according to Google Analytics,’s U.S. traffic alone drew some 2.7 million page views and 257,000 unique visitors. Our Canadian traffic registered at 494,000 page views with 59,000 unique visitors. We aim to gain even more traffic with our focused section. (Total global page views are at 74.7 million with 11.7 million unique visitors).

About our audience


There are more than 3.5 million Filipinos in the US alone, with close to half living on the West Coast. Filipino Americans are the second largest Asian population in the US and the biggest in California. Their


annual collective purchasing power is estimated at $120 billion. They have the second highest household income at $82,389, compared with the general population at $51,939. Up to 82% have Internet access at home and 60% have Internet access at work and on mobile. They spend an average of 6.2 hours a day online.

Canada has an estimated 660,000 Filipinos, with most them living in the provinces of Ontario and British Columbia. Filipinos in Canada are more likely to be employed than their counterparts in the rest


of the population, with 72% of them in the labor force compared with a national figure of 62%. Filipinos make up a high proportion of all those employed in both health occupations and in manufacturing, according to Statistics Canada.

About the US Bureau

The US, with offices in Daly City, California, is headed by Esther Misa Chavez, VP Sales and Marketing. Bureau Chief Rene Ciria-Cruz handles editorial matters and manages a growing corps of free-lance correspondents. (Note: The Bureau is looking for qualified free-lance news correspondents living in the U.S. and Canada.)


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