H.E.R. to launch loungewear collection

H.E.R. will launch her loungewear line later this month. CONTRIBUTED

Filipino American pop music star H.E.R. will launch her first, limited-edition loungewear collection later this month with Amazon’s The Drop. The luxe loungewear featuring oversized graphic T-shirts, hoodies, sweatpants, and sweatshorts – each guaranteed to be under $100 – were inspired by her background.

H.E.R. in one of her tees. CONTRIBUTED

“There are two places that really made me who I am—my hometown of Vallejo, California, and Brooklyn, New York where I’ve spent a lot of time. I’m also half Filipino, and I wanted to include something that represented my culture,” H.E.R. shared in a statement regarding the collection.

“These places all really contributed to my growth as an artist and as a woman, and it was important for me to represent all of them in my collection.”

The Drop  customers have only 30 hours to shop the on-demand, limited collections from select influencers and brands. Customers are also not given much advanced notice about new collections on The Drop, so they’re encouraged to sign up to remain in the know.

Check out the first look at the H.E.R. x The Drop collection below.