ABS-CBN names Olivia De Jesus as new Global COO
DALY CITY, California -– The Philippines’ largest media and entertainment network, ABS-CBN Corporation, has named Olivia De Jesus as the new Chief Operating Officer (COO) of ABS-CBN Global Ltd., which oversees all its international subsidiaries and manages its global flagship brand, TFC (The Filipino Channel).
De Jesus takes over from Rafael Lopez who has retired. Lopez will continue to be executive adviser to the president and CEO of ABS-CBN Corporation.
As COO, De Jesus will provide the leadership and vision necessary to grow the Global business. She will drive strategy formulation and establish initiatives to expand the company’s product lines and markets. She will manage the company’s regional business operations, product management, content creation, support functions and corporate services to ensure that financial strength and operating efficiencies are achieved.
Prior to her appointment, De Jesus held a variety of positions of increasing responsibility in ABS-CBN.
As managing director for North America since 2007, De Jesus has effectively managed a diverse content, experience and service portfolio, making the region the consistent dominant contributor to ABS-CBN Global’s consolidated growth.
Under her leadership, cross-functional teams launched successful initiatives that have been adopted globally such as TFC@theMovies, One Kapamilya Go event, Lifestyle Network Global, Myx TV, Adobo Nation among others. These led to new revenue streams, garnered industry awards and solidified ABS-CBN‘s position as a leading and thriving global brand.
Most recently, De Jesus also spearheaded the development of innovative content for the emerging global Filipino millennial market through projects such as TFCU Talks, the reality travel show, “Discovering Routes,” and the very successful 1st Cinematografo International Film Festival in San Francisco.
Since joining ABS-CBN in 1996, De Jesus has held other positions such as Director for Marketing Communications at the International Division, Head of Manila Operations at ABS-CBN Global, Managing Director at Creative Programs Inc. and Global Head of Content Strategy. Prior to joining ABS-CBN, De Jesus was an award-winning senior creative at McCann-Erickson and Saatchi & Saatchi in the Philippines.
De Jesus has been very active in the community as Managing Director of ABS-CBN North America. She served as Board Director and Treasurer for the Asian American Advertising Federation (3AF) from 2008 to 2011. She was named among the Filipina Women’s Network’s (FWN) 100 Most Influential Filipinas in the U.S. in 2012. She still serves as Vice Chairman of the Board for ABS-CBN Foundation International, the non-profit philanthropic arm of ABS-CBN.
De Jesus completed an Advanced Management Program from Harvard Business School in 2015. She graduated from the University of the Philippines, Diliman with a Bachelor of Arts degree in Communication.