PH aims for $49M in sales at Winter Fancy Food Show ‘18

/ 02:06 AM January 03, 2018

Scene at a previous Winter Fancy Food show. WEBSITE

SAN FRANCISCO — The Philippines’ export promotion drive in the North American region ramps up as it returns to the 43rd Winter Fancy Food Show (WFFS) here with healthy, natural and organic premium products on January 21-23.

The Philippine delegation will showcase the country’s top agriculture commodities and processed food products, including coconut, banana, pineapple, mango, tuna, and other flavorful selections.


For this year, the delegation aims to generate at least US$ 48.75 million sales by bringing in at least 20 new and returning Philippine manufacturers and exporters that are compliant with US’ international safety and quality regulations and certification requirements, such as USDA Organic and US Food and Drug Administration (FDA).

The participation is led by the Center for International Trade Expositions and Missions, the export promotion arm of the Department of Trade and Industry (DTI-CITEM) in partnership with the Philippine Trade and Investment Center-San Francisco.


WFFS is the US West Coast’s largest specialty food and beverage event with an estimated 20,000 annual visitors and 1,500 exhibitors from across the U.S. and 28 other countries.

Among the country’s best-selling items are premium rice and tuna. Philippine corn snacks also garnered positive reception for its crunchier, tastier and bigger servings compared with those in other countries. Other top Philippine products include banana chips, nuts, coconut products, and other tropical fruits.

The Philippines is the world’s second-largest producer of coconut and banana, according to the 2015 data of the Philippine Coconut Authority and the Department of Agriculture. Meanwhile, the country is also a top global producer of pineapple (3rd), canned tuna (4th), and mango (10th), based on a 2013 data of the United Nations Food and Agriculture Organization.

The Philippine Pavilion will be at booths 4328-4340 South Hall of the Moscone Center, San Francisco, CA.

For more information, visit or  contact the PTIC-San Francisco at [email protected] or call us at (415) 773-2336 or (408) 980-9637.

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TAGS: 43rd Winter Fancy Food Show (WFFS), Center for International Trade Expositions and Missions, Department of Trade and Industry (DTI-CITEM), Filipino export food products, Philippine food exports, Philippine organic foods, Philippine Trade and Investment Center-San Francisco, US Food and Drug Administration (FDA), USDA Organic
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